There has been a periodic drip-drip of announcements from AV companies saying they had decided to pull out of InfoComm at the end of ... […]
It appears that any hopes of allowing cannabis advertising alongside California highways has come to an end with California Governor Gavin Newson vetoing AB-1302 which would have allowed marijuana ads on billboards along interstate freeways and state highways that cross state borders, except within 15 miles of another state. […]
By Megan A. Dutta. Digital signage will be a major focus at InfoComm 2021. […]
An anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris Cowlbeck down at the NYC Digital Signage Week to get the latest. Has the anonymous client gone public? […]
By Andy Goodman, Age Advertising. With a private property owner, I am most successful with a 1 or 2 page lease. When I get a lease with a private landlord I still have to go through the process of negotiating a Development Agreement, working with staff, the planning commission, the council and getting approval. […]
Austin-based streaming TV for business service Atmosphere is expanding beyond its U.S. operations, opening up new markets in Canada, Australia and New Zealand. The ... […]
Vӕkstfonden, always watchful of Danish companies, noticed the massive potential of Airtame and decided to assist them in their journey to the top. Airtame’s technology makes it easy for people to collaborate on any shared screen, without using cables or external dongles. […]
Vistar customers will now have access to Velocity's DOOH screens in: Grocery Network: 170 screens in upscale Manhattan grocery stores at checkout Hospitality Network: 570 screens at lobby/check-in area Movie Theaters: 400 screens in the lobby and other high-traffic areas (more plan to be deployed in 2022) "Our goal is to bring compelling inventory to buyers in a streamlined marketplace where sophisticated data strategies can be applied to engage consumers in the physical world," said Eric Lamb, SVP of Supply, Vistar Media. […]
The company behind the widely-used version of Linux – called Ubuntu – has released a new product aimed at developers who do digital signage ... […]
The Wall for Business, Samsung’s show-stopping microLED display, helps operators create high-impact first impressions. Its modular, customizable design can fit a variety of spatial designs. And with its HDMI compatibility, The Wall can connect to any OS just like a regular TV — without any complicated configurations. […]
By Matt O'Connor. Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit ads, and street furniture. But this is no longer the case. […]
By David Kaplan. After suffering double-digit declines amid last year’s empty cityscapes and highways, out of home advertising’s 2021 comeback appears to be gaining, according to reports from industry groups. Even with the surge of the Delta variant, OOH’s second quarter performance remained strong, rising 38%, according to the Out of Home Advertising Association of America. […]
This is the first time OOH media sellers and buyers have worked together to develop, publish and implement a common standard for media playout reporting for both classic and digital inventory in the world. Playout reporting records every time an advert is posted or played on an OOH frame or screen. […]
By Adam Goodman, Co-Founder and Head of Sales of Airsqreen. A trend that I have personally witnessed in every other ad vertical is 3rd party ad verification and measurement. 3rd party verification is the winding tributary that will reach its destination over time, even if a giant boulder stands in its way. […]
Primedia Outdoor and out-of-home ad-tech operator, LMX, are researching audience measurement across the former’s inventories in seven African markets – Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini and Zambia. LMX is a subsidiary of the Moving Walls Group. […]
