Photo: NY Post The public transport authority for the city of New York opened a flashy, video wall-driven command and control center in Brooklyn ... […]
Stacey Ridgeway from Supply, North Carolina was in a hunting accident causing him to fall from a tree. The impact crushed vertebrae T12, leaving him with no feeling below his waist and unable to walk. Grey Outdoor Advertising, offered to display his Go Fund Me ad on a digital billboard for free and run it as long as needed to help raise money for this cause. […]
by Katrina Scanlan, Content Strategist. Day 2 of the DPAA Global Digital Out of Home 2021 Summit wrapped up on Friday with a focus on context, conversation, and connection. Here are the 7 top takeaways from the day. […]
Advertisers of Lumo Digital Outdoor – which launched in Australia in June – will be able to study the success of their marketing campaigns under a partnership with New Zealand insights firm Tracksuit. […]
The PR kinda low-balls the story here, but BrightSign has new owners. The announcement says the private investment firm Graham Partners “has made a ... […]
Subscription to AdAge is required to read this article. By Ryan Deffenbaugh. Uber has a deal to manage digital billboards on top of 3,500 New York City cabs. […]
Pikasso, a programmatic Out-Of-Home company in the Levant, North & West Africa regions, and Broadsign announced the first programmatic DOOH campaign displayed in Ivory Coast via Displayce, a French DSP. OOH! Campaign Breakfast Briefings are back! […]
Munich-based digital signage consultancy and publisher Invidis has, for many years, produced an excellent annual report looking at the state of the industry in ... […]
by James Munnerlyn, president and co-founder of Blip Billboards. Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. […]
A republican group is trolling Donald Trump on digital billboards. Another group is running digital ads on the IBOUSA network critical of President Joe Biden. A citizens group is running this message on a Circle City Outdoor billboard in Indianapolis. […]
By Michael Gaida, Pixabay. Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. […]
The Locky Docks network is the brainchild of Cameron, entrepreneur Matt Pony, and tech innovator Andrew Charlesworth. The parking docks have large digital screens for real time advertising. This widespread outdoor media platform in areas such as busy cafés creates convenience for users and a receptive audience for advertisers. […]
by Katrina Scanlan, Content Strategist. The main message from day one of the DPAA Global Digital Out of Home 2021 Summit was technology … with a twist. Here’s our top 5 takeaways from the summit (in case you didn’t have three hours to spare on a Thursday afternoon). […]
Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and trusted data providers Catalina, Epsilon, IRI, and NCSolutions. […]
CONFERENCE: OCTOBER 23-29; EXHIBITS: OCTOBER 27-29. ORLANDO, FLORIDA. InfoComm is produced by AVIXA, The Audiovisual and Integrated Experience Association. […]
