This is actually a couple of years old, but just came across a case study about a really nice lobby LED installation in Toronto. ... […]
A digital menu board is an electronic screen that displays your menu items, products, or services. It can include everything from photos and text to graphs and rotating imagery. In the past few years, digital menus have become more popular in restaurants and other businesses for their ease of use and dynamic nature. […]
by delriokay. Outdoor or out-of-home advertising has the benefit and drawbacks of being out in the real world. To interact with outdoor advertising, people must be physically present. […]
The UK research firm Futuresource Consulting – one of a small handful of companies doing legit research in the display industry – has pushed ... […]
Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep ... […]
Blip Marketplace Index (Blip MI) is a proprietary index reflecting purchasing trends and sentiment on Blip's out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB billboard budgets. As broadcast advertising is often first to be trimmed with tightening budgets, tracking SMB billboard advertising spend can be a highly valuable, first-mover metric. […]
Hivestack has introduced new, unified auction framework that optimizes publisher yield across various sources. A recent article illustrated that online Web publishers use an average of six SSP/Exchanges for programmatic monetization, with header bidding technology being used to optimize yield. […]
Rich Ventura says IoT is playing a large part in driving new levels of data to increase accuracy, relevancy, and engagement. Sony Electronics’ vice president of B2B, Rich Ventura is the pro AV industry’s foremost expert on digital signage and how to realize the full potential through analytics. […]
By Megan A. Dutta. Extended reality (XR) is cool, there’s no denying that. […]
By Sophia R. Holley, Keating Meuthing & Klekamp PLL. The Ohio Supreme Court recently struck down a billboard tax as unconstitutional in Lamar Advantage GP Co., LLC v. […]
The OBIEs are turning 80 next year and the celebration starts now with our call for entries. The OOH industry’s oldest and most prestigious awards honor the innovative, breathtaking ads that make people stop and take notice. […]
Newly elected to the Board of Directors for a three-year term are John Laramie, CEO at Project X/ADstruc and Jon Carmack, COO at Talon/The Buntin Group, as well as Geopath’s first programmatic Board member, Michael Provenzano, CEO and Co-Founder at Vistar Media. […]
Integrated Systems Europe has opened registration for its 2022 trade show, set for Feb. 1-4 in Barcelona, Spain. The timing seems a bit odd, ... […]
Shopper Intelligence Leader Beefing Up its DOOH Offering and makes Industry Appearance at Global Summit NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that shopping intelligence leader and omni-channel media provider Catalina has joined the association. […]
Guest Post: Meghan Thompson, STRATACACHE As we march toward 2022 with a still uncertain live event outlook, B2B leaders are looking closely at the ... […]
