Velocity DOOH network can now sell ads programmatically via Vistar’s SSP platform (Yahoo Finance)
Vistar customers will now have access to Velocity's DOOH screens in: Grocery Network: 170 screens in upscale Manhattan grocery stores at checkout Hospitality Network: 570 screens at lobby/check-in area Movie Theaters: 400 screens in the lobby and other high-traffic areas (more plan to be deployed in 2022) "Our goal is to bring compelling inventory to buyers in a streamlined marketplace where sophisticated data strategies can be applied to engage consumers in the physical world," said Eric Lamb, SVP of Supply, Vistar Media. […]
Tue, Oct 12, 2021 at 10:46 AM