by Guy Faulconbridge. China is heading towards global dominance because of its technological advances, the Pentagon's former software chief told the Financial Times. […]
Most businesses believe that out-of-home advertising cannot be measured and hence any strategy that cannot be measurable is unprofitable. According to the Out-of-Home Advertising Association of America; a cornerstone of OOH metrics is Geopath’s Audience Measurement Ratings. They are a standardized, quantitative and reliable measurement that is consistent with other common media metrics. […]
The IB952 3.5-inch SBC, based on AMD Ryzen Embedded V2000 processors, are built with 7nm process technology and up to eight cores and 16 threads to provide computing performance and power efficiency for the IoT market, according to a company press release. […]
By David Griner. Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy. […]
by KIMEKO MCCOY. With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising, including real estate brand Windermere Real Estate, which sees the opportunity as a way to capture a bigger share of audience as the world reopens, said Julie Dey, chief marketing officer at the company. […]
By Andrew Simms. In public spaces, where we have little choice over where we look, adverts are invasive, appearing without our consent. And the trend towards digital billboards only exposes us ever more. […]
BY KIM SHAW. After seven years of exponential growth and with the imminent launch of Australia’s premier OOH contract in the City of Sydney, the new brand, underpinned by a clear strategy and vision for the future, has been developed to lead the business through its next evolution. […]
Based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as a partner to develop and execute OOH advertising strategy across local and regional markets to support its rapid growth. Kwik Trip operates more than 775 stores in Wisconsin, Minnesota, and Iowa with plans to accelerate its store openings over the next several years. […]
By Kevin Gephart. Most of your sales staff should be composed of generalists but having a couple of key specialists in advertiser categories can be very profitable. Newspapers have practiced this for years. […]
This will be “the largest investment in the billboard advertising market in Portugal in the past decade”. The company, which claims leadership in advertising on billboards in Portugal, says it is the “only project with fully national capital in the sector in the country”. […]
Billboard Insider talked with Verde Outdoor Capital President Rickard Strom. Why and how did you start Verde Outdoor Capital? I’ve been a commercial lender for 20 years. […]
Just about every piece of market research I come across that touches on digital signage is built around data developed in the US market, ... […]
Lori Hawkins. Now SigmaSense has raised $24 million to accelerate its rollout. The company said it will use the funding to accelerate the deployment of its products across a range of sensing applications spanning mobile phones, automotive, and laptops to digital signage and kiosks. […]
Facebook and Instagram were down for 8 hours on Monday. The UK post office ran billboard mocking facebook. The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home messages. […]
Austin, TX-based touch technology firm SigmaSense has announced the closing of a $24 million Series B fundraising round the company says will be used ... […]
