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Tuesday, February 3, 2015 Tue, Feb 3, 2015

Monday, February 2, 2015 Mon, Feb 2, 2015

OUTFRONT Media Renews Contract with Miami-Dade Transit

NEW YORK, /PRNewswire/ -- OUTFRONT Media has renewed its contract to provide transit advertising services to Miami-Dade Transit (MDT), the largest public transit system in the state of Florida, as announced today by OUTFRONT Media's Chairman and Chief Executive Officer, Jeremy Male. The contract renewal was approved by the Miami-Dade County Board of County Commissioners and is effective today. […]

Mon, Feb 2, 2015 at 5:11 PM

Report: Super Bowl advertisers failed to optimize for mobile (bizreport)

Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half of Super Bowl advertisers properly optimized home pages to coordinate with ads and only about one-third optimized mobile screens to properly display products. […]

Mon, Feb 2, 2015 at 3:43 PM

Mobile advertising and the delicate art of the ‘push’ (rcrwireless)

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is always in flux, so it’s hard for adjacent industries, like advertising, to make sense of. […]

Mon, Feb 2, 2015 at 3:36 PM

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