New guy’s perspective: lack of 3rd party ad verification and measurement needs to be resolved for the OOH medium to succeed on a mass scale (OOHToday)
By Adam Goodman, Co-Founder and Head of Sales of Airsqreen. A trend that I have personally witnessed in every other ad vertical is 3rd party ad verification and measurement. 3rd party verification is the winding tributary that will reach its destination over time, even if a giant boulder stands in its way. […]
Mon, Oct 11, 2021 at 6:32 PM