Outsmart and IPAO release OOH Playout Reporting Standards (Outsmart)
This is the first time OOH media sellers and buyers have worked together to develop, publish and implement a common standard for media playout reporting for both classic and digital inventory in the world. Playout reporting records every time an advert is posted or played on an OOH frame or screen. […]
outsmart.org.uk
Mon, Oct 11, 2021 at 6:34 PM
Mon, Oct 11, 2021 at 6:34 PM