Editors’ Picks

The Drum: Microsoft’s digital billboard ads to feature British Sign Language unveiled in UK train stations

Microsoft's out-of-home (OOH) campaign, which will appear in major railway stations across the UK, features a 10-second clip of a BSL interpreter signing the message: “The more inclusive you are, the more innovative you can be. Together we can create a better and more accessible world for everyone. […]

thedrum.com
Thu, Oct 14, 2021 at 3:31 PM

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16:9: QSR Chain Uses Transparent LCDs On Grab’n’Go Lockers To Guide Order Pickups

Transparent LCD displays have been around for a decade or more, but aside from those screens in grocery chiller doors, I’ve not seen widespread ... […]

sixteen-nine.net
Thu, Oct 14, 2021 at 10:13 AM

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16:9: Korean Mega-Mall’s 72-Foot Atrium Video Wall Controlled By Smartphone App In Environmental Campaign

The press release borders on impenetrable, but the accompanying image for news about a short-term video wall creative piece in South Korea makes it ... […]

sixteen-nine.net
Thu, Oct 14, 2021 at 8:24 AM

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ISE 2022 Registration Now Open (CEPro)

ISE returns to Barcelona, Spain February 1-4, 2022 for another in-person AV industry event. Registrations for Integrated Systems Europe (ISE) 2022 are now open.  The event will take place at Fira de Barcelona Gran Vía in Barcelona, Spain. […]

cepro.com
Thu, Oct 14, 2021 at 12:11 AM

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Activists Say San Jose Airport Violates City Rules When It Comes to Digital Billboards (San Jose Inside)

By Jason Hemp, Les Levitt and John Miller. When you have a San Jose City Council policy that is an exception to the Municipal Code, and then when the airport carries it further and claims they have an exception to the council policy, it becomes absurd and appears that there are no rules. […]

sanjoseinside.com
Thu, Oct 14, 2021 at 12:10 AM

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16:9: AVIXA Pushes Out Details On Virtual Side Of InfoComm Show

AVIXA has been working hard to convince both buyers and sellers that it is safe to be in Orlando in just a couple of ... […]

sixteen-nine.net
Wed, Oct 13, 2021 at 10:58 PM

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Is Your Cannabis Billboard DCC-Compliant in California? (Cannabis Business Executive)

By Tiffiny Walls-Fox, partner at Edlin Gallagher Huie + Blum. Every cannabis-related enterprise working to build a legitimate business in California must operate within the regulations established by the Department of Cannabis Control (DCC). This includes the recent restrictions placed on billboard advertising by the Bureau of Cannabis Control (“BCC”) pursuant to the ruling in Farmer v. […]

cannabisbusinessexecutive.com
Wed, Oct 13, 2021 at 10:57 PM

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OAAA presents arguments in defence of digital billboards (Billboard Insider)

The OAAA  brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards are subject to extensive regulation. Digital billboards are not distracting or unsafe. […]

billboardinsider.com
Wed, Oct 13, 2021 at 10:55 PM

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OAAA Releases Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media (PRNewswire)

A whitepaper entitled "OOH Modeling Best Practices" is at the center of the guidance package, complemented by a detailed glossary, a best practices checklist, and an attribution provider Request for Information (RFI) template. […]

prnewswire.com
Wed, Oct 13, 2021 at 10:52 PM

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Baltimore Sun: President of Downtown Partnership of Baltimore explains why downtown Baltimore needs digital signs

By Shelonda Stokes. Downtown Partnership of Baltimore is working on an initiative that will bring new vibrancy, energy and walkability to the Pratt Street corridor. […]

baltimoresun.com
Wed, Oct 13, 2021 at 10:43 PM

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Programmatic TV platform MiQ aims to expand into DOOH advertising, integrates with Hivestack DSP for UK, Canada operations (ExchangeWire)

MiQ will use the Hivestack Demand Side Platform (DSP) in addition to omni-channel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. […]

exchangewire.com
Wed, Oct 13, 2021 at 10:37 PM

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How Glyn Williams bought the Mahlmann Media billboard company and why he rebranded it (Billboard Insider)

By Glyn S. Williams, CEO, Skies Above Media. Sometimes a person’s life can change completely in 7-word increments. […]

billboardinsider.com
Wed, Oct 13, 2021 at 3:44 PM

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16:9: Italian Outdoor Brand Includes Small LED Screen On Packaging For New Fragrances

Hat Tip Tim Allan for making me aware of this post in Beauty Packaging, which is not exactly a regular read for me. The ... […]

sixteen-nine.net
Wed, Oct 13, 2021 at 9:46 AM

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Skykit director explains how digital signages can help restaurants boost profits (QSR Magazine)

By Mark Rentz, director at Skykit, a digital signage software company. Digital signage is sleek and can help modernize the aesthetic of a storefront. But there are also more direct ways that this technology helps build profits. […]

qsrmagazine.com
Wed, Oct 13, 2021 at 12:10 AM

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16:9: Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer

The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank ... […]

sixteen-nine.net
Tue, Oct 12, 2021 at 4:17 PM

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