By William Eccleshare, Chairman & CEO of Clear Channel International – one of the world’s largest out-of-home media companies. When Theresa May called a snap election on 18th April, the public weren’t the only ones surprised by the announcement. […]
Sony has become the first B2B manufacturer to move completely to 4K with the introduction of a new line-up of nine 4K HDR BRAVIA professional displays replacing the now discontinued full HD models. Where previously price has been a barrier to moving to 4K, Sony has claimed it is delivering all its new XE8 models at the same price as the discontinued full HD models. […]
After several high-profile hacking incidents recently in the headlines, the question everyone is asking is, “Is DOOH secure?” Why are digital billboards at risk from hackers? Digital billboards are strategically placed to ensure high visibility in busy locations. […]
If you are looking for a one-night stand, HotelTonight wants your business -- and is not embarrassed to say it. Flush with new marketing dollars, the hotel room booking app is running an outdoor campaign targeting local and regional residents in the New York City area rather than long-distance travelers. […]
Consistency, cost savings and customer engagement are just some of the benefits of using digital menu boards at your restaurant. Restaurant owners, regardless of restaurant type, share a common goal – to make customers happy while keeping costs low. Sometimes it seems like the two pieces of this goal are at odds with one another. […]
Reaching nearly 1.5 million commuters a week, the Tullamarine Freeway is one of Australia’s busiest freeways and a gateway from the CBD to Melbourne Airport. The current CityLink Tulla Widening Project will upgrade 24 kilometres of freeway from Melbourne Airport to Power Street in Southbank, and in turn, increase the freeway’s capacity by up to 30 per cent. […]
With 78 per cent of outdoor advertising across the City of Johannesburg erected illegally, the municipality has approved a draft bylaw that will see companies facing criminal charges for and allow Metro police to take down all illegal advertising. […]
This year will feature a new Immersive Pavilion, offering a hands-on look at new VR, AR, and 360-degree video technologies. Meanwhile there is an Innovation Showcase which brings together 20 carefully selected companies that haven’t exhibited at the show before, giving attendees a chance to peruse a range of interesting new inventions. […]
One Times Square Debuts 60’-tall Digital Screen; Most Successful Multi-Advertiser Pre-Sold Ad Launch in History of Iconic Building. With commitments from multiple advertisers helping surpass a record pace for pre-sales, owner Jamestown, L.P. and partners Sherwood and New Tradition Media consider the new display one of the most successful ad platforms to-date at One Times Square. […]
The agreement will last for 5 years and deliveries will begin shortly. ProntoTV estimates the value of approximately SEK 5 million. ProntoTV is part of the Swedish ZetaDisplay Group, an international player in Digital Signage industry. […]
The campaign appears at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints, including a large billboard over the Lincoln Tunnel's westward entrance. […]
The new name reflects the 8-year-old company’s evolution from its origins as a hyperlocal ad mobile ad network to a programmatic location marketplace. Now, with the rechristening, the company seeks to broaden its vision amid an international expansion and last February’s acquisition of its first consumer-facing tech property, the meteorological info service Weatherbug. […]
The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]
“There are three 'D's driving the out-of-home industry at the moment, digital, data and dynamic creative,” JCDecaux CEO Steve O'Connor recently told AdNews. It sums up the forces at play from advancements and investments in technology and digital screens to the backend systems that inform what appears on them and how campaigns are planned. […]
When linked with CRM data, social media, or other analytic triggers (such as weather conditions or traffic patterns), out of home marketing is also primed to become a critical direct response tool to encourage on-demand booking. Virtual payment options such as Apple Pay, PayPal, and payment via Twitter can all enable instant bookings as customers interact with your brand on the go. […]
