Editors’ Picks

Grand Visual Bolsters Senior Production Team with Two New Hires (Grand Visual)

Sponsored Feature. Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in the gaming-industry, lead producing original content for Sony Playstation. […]

grandvisual.com
Mon, Jun 19, 2017 at 4:19 PM

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16:9: Subway Steps Up Digital Game; Adds Self-Ordering Kiosks, Menuboards

Subway is stepping up its digital game, adding self-ordering kiosks and digital menuboards in a bid to reverse three years of declining sales. Bloomberg reports that Subway is testing about 50 self-ordering kiosks that allow people to walk in and tailor their order, instead of doing the back and forth ordering with the worker actually adding the lettuce and tomatoes and other options. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 1:00 PM

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16:9: InfoComm 2017 – Pix From The Floor

I’ve posted photos in earlier reports from last week at InfoComm, but here are some more that didn’t find their way into earlier coverage, with comments added: Transparent LED – those mesh screens you can see through – are getting quite good. The content running on this one was vivid. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 10:25 AM

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OAAA: The Moment of OOH Realization: ‘Ah Ha!’

During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the Nike bulletins in Los Angeles during the 1984 Summer Olympic Games. […]

specialreports.oaaa.org
Mon, Jun 19, 2017 at 8:32 AM

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16:9: InfoComm 2017 – Sixteen:Nine v. DailyDOOH Video

Here’s my chat with Adrian from DailyDOOH, at the NEC stand last week in Orlando. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 8:21 AM

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16:9: Data-Driven NYC Taxi Top Displays Tout Newark Airport Being Faster Ride Than JFK

United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]

sixteen-nine.net
Mon, Jun 19, 2017 at 7:48 AM

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16:9 from InfoComm 2017: It’s a Wrap – Record Attendance, Up 13.5% From 2016

My aching feet and back have returned from Orlando, and I am starting to thaw out from the high-performing air conditioning units at the convention center. You know things are weird when you’re doing conference sessions in hot, muggy Orlando and women are putting on sweaters. […]

sixteen-nine.net
Sun, Jun 18, 2017 at 6:17 PM

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16:9 from Infocomm 2017: Day Two Impressions – Where Are The Gimmicks?

  My time on the floor was pretty finite on Day 2, but here some quick impressions … Panasonic now has a projection mapping software tool aimed at the sports market, going after Christie and its Mystique software, which makes projection mapping possible on the competition surfaces of, for example, an NBA or  NHL arena. […]

sixteen-nine.net
Sun, Jun 18, 2017 at 6:14 PM

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LED display manufacturer Ultravision joins Digital Place Based Advertising Association

Dallas-based Ultravision designed, engineered and installed the most LED displays in New York's Times Square, and the largest LED Display in Europe. […]

dp-aa.org
Sun, Jun 18, 2017 at 5:44 PM

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InfoComm 2017: Take a Closer Look at LG’s Transparent LED Film Display (Commercial Integrator)

“It is a film that you attach to existing glass,” says Gary Wicka, Head of Marketing for LG Electronics USA Business Solutions. “Think of going to a retailer – all of that glass can instantly become signage. If you go to an airport, you think of all of the massive windows – all of that glass that they’ve got throughout a transportation hub. […]

commercialintegrator.com
Sun, Jun 18, 2017 at 5:19 PM

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3 keys to success for interactive digital signage deployments (DSToday)

Ventura also recommends that for an interactive solution to be successful, it needs to solve a certain problem or need. "For example, this could be interactive wayfinding kiosks or even interactive video walls in a museum. Other examples include augmented reality interactive video walls where customers interact from a mobile device," Ventura said. […]

digitalsignagetoday.com
Sun, Jun 18, 2017 at 5:15 PM

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Miami Herald: Developer seeks to protect Design District from billboard blight

The city makes almost $4 million per year from fees charged to outdoor advertising companies such as Clear Channel, Outfront Media and Wagner that earn billions from businesses seeking to get their messages and products in front of consumers. […]

Fri, Jun 16, 2017 at 7:49 AM

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Local control is at the root of a billboard battle in Raleigh (Greensboro)

In rough numbers, Hickman estimated that the number of billboards on North Carolina highways has declined over the past 30 years from about 10,000 to somewhere between 7,500 and 7,600 today. […]

greensboro.com
Fri, Jun 16, 2017 at 7:30 AM

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India’s DOOH advertising is getting more recognition from brands (Business Standard)

Marrying digital with the outdoor display infrastructure is just one example of how advertisers are pushing the pedal to the metal when it comes to brand messaging in outdoor. Be it life-size models of products that leap out of hoardings or photographs that light up when one comes close, the OOH segment is pushing the boundaries when it comes to communication. […]

business-standard.com
Fri, Jun 16, 2017 at 7:27 AM

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16:9: China’s Hisense Starts Selling Digital Signage Displays In U.S.

Chinese display manufacturers make and market container ship-loads of TVs for the North American consumer market, but they haven’t really shown up in the commercial display market and digital signage. […]

sixteen-nine.net
Fri, Jun 16, 2017 at 6:40 AM

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