Editors’ Picks

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference (EMC Outdoor)

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future.  All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]

emcoutdoor.com
Mon, Jun 5, 2017 at 12:47 PM

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How This OOH Business Survived Bombs, Bullets and Government Seizure (OAAA)

Prologue by Nancy Fletcher: Antonio is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced war and government seizure. […]

thoughtleadership.oaaa.org
Mon, Jun 5, 2017 at 11:51 AM

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16:9: If Retail Is Your Digital Signage Vertical, The Numbers Aren’t Looking Great

When I ask digital signage solutions providers about the verticals they chase, most will mention retail, but few say that’s where they are highly-focused. Good thing, given that the scale of retail is not tipping the right way. A Business Insider story notes Credit Suisse research work that suggests retailers are closing stores in the U.S. […]

sixteen-nine.net
Mon, Jun 5, 2017 at 10:51 AM

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16:9: Digital signage software provider Four Winds Interactive voluntarily drops its patent lawsuit against 22 Miles

Four Winds Interactive has dropped its lawsuit against 22 Miles, filed last year over claims of patent infringement. Denver-based FWI voluntarily dismissed the case last week, without prejudice, according to documents filed in a Colorado district court. […]

sixteen-nine.net
Mon, Jun 5, 2017 at 10:28 AM

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OOH ad tech firm Ayuda appoints tech veteran Luc Filiatreault as President (Ayuda)

Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will focus on programmatic initiatives and strategy for Ayuda[x]. Soupliotis will continue as CEO of both Ayuda and Ayuda[x]. […]

Mon, Jun 5, 2017 at 7:53 AM

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JCDecaux unveils new UK-wide DOOH channel, The National Towers (JCDecaux)

The expansion sees the London Towers format established in six major UK cities including Manchester, Liverpool, Birmingham, Edinburgh, Leeds and Sheffield. […]

Mon, Jun 5, 2017 at 7:45 AM

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India: Digital has tremendous scope in OOH (Exchange4media)

Another sector in advertising, which has seen a slow and steady yet powerful disruption, is Digital-Out-of-Home (DOOH). This medium is now seeing a renaissance with an incredible blend of engaging content and customer acquisition techniques. DOOH has used unconventional methods to rope in people’s interest level and surprise the audience every single time. […]

exchange4media.com
Mon, Jun 5, 2017 at 5:52 AM

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Indian OOH: Building Brand Loyalty Through Social Media and DOOH Integration (Business World)

In the near future, it would get impossible to carry out a campaign without involving both social media and DOOH. The possibilities are endless and with wide range of technologies getting developed and implemented. Even prediction and analysis of consumers’ mood and instant measurement of ROI will be possible. […]

bwdisrupt.businessworld.in
Mon, Jun 5, 2017 at 4:00 AM

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Business as usual in Australian outdoor ad sector after mega-merger abandoned (MediaWeek)

“We had never originally planned for an acquisition of that scale. That opportunity arose unexpectedly and it was clearly worth pursuing if we believed it would pass the ACCC. Both parties had significant advice around that before proceeding and we are now both on the record as being shocked it went the way it did. […]

mediaweek.com.au
Sun, Jun 4, 2017 at 5:55 PM

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Why in the future all advertising will be experienced (Campaign)

"Visual and audio based mixed reality technologies, such as HoloLens and Google's new audio assistant technology will become ubiquitous and the opportunities for digital OOH in this area alone are clearly phenomenal. […]

campaignlive.co.uk
Sun, Jun 4, 2017 at 5:51 PM

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FEPE International OOH advertising Congress in Stockholm June 07-09, 2017 Programme

 […]

Sun, Jun 4, 2017 at 4:45 PM

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Not your father’s billboards: Interactive out-of-home is coming of age (MarTech Today)

Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more. It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within an increasingly programmatic ad ecosystem. […]

martechtoday.com
Sat, Jun 3, 2017 at 1:04 AM

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The Value of a Digital Signage App (Mvix)

Content is what a digital signage audience will look at, interact with and respond to. This begs the question, how can businesses effectively and efficiently curate new content in order to provide relevant and timely information? The answer lies in digital signage apps that streamline the process of creating and displaying content in order to maximize performance. […]

mvixdigitalsignage.com
Sat, Jun 3, 2017 at 1:02 AM

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Digital signage at the pump: a consumer’s perspective (DSToday)

Customers are already forced to look at the screen to select their fuel grade, and pay if they didn't prepay inside. Thus, the digital signage delivers a guaranteed impression. Also, most customers will likely stay by the pump to avoid overpaying or topping off, so they will be in close proximity to the display. […]

digitalsignagetoday.com
Sat, Jun 3, 2017 at 12:56 AM

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16:9 Projects Podcast: Intersection’s CSO On The Massive LinkNYC Smart City Rollout

This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. […]

sixteen-nine.net
Fri, Jun 2, 2017 at 7:57 AM

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