xAd Rebrands As GroundTruth, aspires to become a programmatic location marketplace (GeoMarketing)
The new name reflects the 8-year-old company’s evolution from its origins as a hyperlocal ad mobile ad network to a programmatic location marketplace. Now, with the rechristening, the company seeks to broaden its vision amid an international expansion and last February’s acquisition of its first consumer-facing tech property, the meteorological info service Weatherbug. […]
Thu, Jun 15, 2017 at 7:48 AM