The forces boosting outdoor advertising (AdNews)
“There are three 'D's driving the out-of-home industry at the moment, digital, data and dynamic creative,” JCDecaux CEO Steve O'Connor recently told AdNews. It sums up the forces at play from advancements and investments in technology and digital screens to the backend systems that inform what appears on them and how campaigns are planned. […]
Wed, Jun 14, 2017 at 7:22 PM