Despite the negative chatter, Sorrell does believe that there is value in the award itself. The addition of public relations, data and healthcare are positives. Brands appreciate the recognition, creatives themselves see peer evaluation as a plus and all enjoy the convivial atmosphere throughout the week. […]
If you work for the many financial institutions that struggle with whether or not to spend money on billboards, or with what message to advertise, these observations may help you clarify your decision. Three objectives: The majority of billboard advertising fell into one of three categories. […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. […]
We need to approach the industry in a more standardized way. That can mean something as simple as a common digital billboard slot model. Currently, some media companies use six, some use eight. […]
For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope's Glen Wilson Digital out-of-home (DOOH) is increasingly being used in more flexible, dynamic ways and integrating more and more varied data sources, consequently allowing us to display ever more relevant content to audiences. […]
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs within their current budget before moving forward. Self-service initiatives are an investment in the company’s future. What percentage of the total cost should buyers be prepared to pay upfront? […]
Ocean and Campaign have been speaking to Creative industry ambassadors both in London in the run up to Cannes Lions 2017, and also throughout the week, about their perceptions of Digital Out of Home and the exciting future of the medium. Click into each of the videos to be inspired by the industry’s best! […]
PILOT will improve flexibility of access and accountability in reporting for clients and deliver spot by spot playout reporting. This is delivered by connecting to automated marketplaces and allowing campaigns to be planned with real-time availability to best suit audience requirements. […]
Out-of-home ads have become the new playground for designers and artists, hired by brands to make their mark and define the new “cool” to their target audience - the multitude of passerby. So, what lies ahead for advertising in our ever-evolving world? Adding mobile codes to billboards for real-time access to the product in front of us? […]
Publicis will not participate in Cannes or any other industry awards shows for the next 12 months, rather it will concentrate on investing in its AI platform Marcel. It will return to the awards fray in September 2018. […]
I’m banking podcasts so they’ll be ready to air over the next few weeks, while I’m on an extended road trip – some interviews and also some advance work that might see World HQ relocated next year. […]
The House voted 48-67 on Monday night against a bill after a barrage of opposition, including "no's" from 30 Republicans. The measure would have allowed billboard companies to relocate signs already installed within a municipality to its commercial or industrial use areas. The bill also would have made it easier for outdoor advertising owners to upgrade to digital signs. […]
Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]
R […]
Digital signage is a compelling way to engage, entertain, educate and communicate with your audience. These best practices can help you avoid some common pitfalls and get the most out of your digital signage solution. 1. […]
