Côtes du Rhône, France’s second largest AOC wine area, will unveil its new ad campaign: ‘Everyday Sophistication’ on London Underground during London Wine Week (5th – 7th June 2017). […]
Selfridges approached AVMI with a brief to help them evolve their internal communications strategy through the use of networked ‘digital noticeboard’ displays. They were also aiming to make an impact for their new staff ‘Team Tunnel’ that connects their HQ office building to their Oxford Street flagship store. […]
Mira triggers creative content on out-of-home screens based on the crowd of people looking at those screens. Using targeted digital out-of-home technology, Mira can process and aggregate this influx of information within 3 milliseconds, painting a very detailed snapshot of the crowd makeup within a specific area. […]
Pinterest is not the first social network to turn to out-of-home ad campaigns, as Twitter launched its What’s Happening Now campaign in the streets (and subways) of New York last October, while Facebook launched a multiplatform ad campaign backing Facebook Live in the U.S. and U.K. that same month. […]
Lamar Advertising's digital billboards will promote Paramount Pictures' new Transformers movie by flashing personalized messages to oncoming cars. The Baton Rouge-based firm will use vehicle recognition technology from Vehcio to display messages to drivers with the make and model of their car: "Attention. Your Honda Civic is an Autobot" or "Warning. […]
The conference theme is ‘Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation’. There will be specific focus on the evolutionary role of digital signage in a business and retail environment that increasingly embraces audio and augmented reality. […]
The new restrictions are designed to prevent "advertising of a sexist or discriminatory nature" throughout Paris, and specifically targets images that are considered "degrading" to both women and men. The rules also extend to areas beyond gender, including such issues as ethnic or national heritage, race and religion. […]
To reach one of the most targeted audiences imaginable -- sophisticated computer coders -- data analytics startup Uptake is using one of the most ubiquitous media possible: out-of-home. […]
This exclusive street furniture contract, the largest in southern Belgium, covers 465 bus shelters, 150 CIPs and 70 free-standing advertising columns, as well as a dynamic parking guidance system. Special attention is paid to sustainable development, including renovated furniture and smart lighting whose intensity varies with the sun’s brightness. […]
The Raspberry Pi-centric CMS software firm Screenly has written a plugin for WordPress that allows users to generate simple presentations for a signage network off the blogging and website management platform. […]
I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. […]
The Out of Home (OOH) industry today reported a net media revenue of $70.5 million for the month of May, an increase of 9.6% for the same month last year, which posted a net media revenue of $64.3 million.* Digital OOH net media revenue makes up 44.7% of total net media revenue, up from 36.8% for the same period last year. […]
City Council’s Committee last week scrapped the Planning Commission’s strict regulations in favor of a policy that would allow companies to put up new billboards pretty much everywhere except residential neighborhoods, subject to the approval of the council. […]
First, I will recap proof of play and its historical value. Second, I will expose the false equivalency between digital out-of-home’s atom of accountability and that of its digital cousins. Finally, I will point to how accountability compatibility will be achieved in the coming years. […]
Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. 2) Collaborate with other agency partners. 3) C.O.P.E. […]
