Editors’ Picks

Why digital OOH is now dominating in out-of-home advertising (ExchangeWire)

Digital out-of-home’s star continues to rise, writes Dominic Murray, group creative account director, Kinetic Active. Readily available data derived from real-world sources gives us insight into environmental conditions around a DOOH screen and, from that, combined with other indicators, we can gain an understanding of context. […]

exchangewire.com
Tue, Apr 10, 2018 at 3:11 PM

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Digital out-of-home and mobile-location campaign delivers 3.6x lift in store visits for REI (Marketing Land)

At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be very effective. A case in point is REI’s ongoing #OptOutside campaign. […]

marketingland.com
Tue, Apr 10, 2018 at 2:57 PM

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MRC is trying to establish cross-media audience measurement standards (AdExchanger)

This new cross-media audience measurement standard will build on earlier 3MS-related output to measure and standardize impressions, remove invalid traffic, establish common viewable parameters and the role of duration requirements and create a set of recommended standard practices for data collection across platforms. […]

adexchanger.com
Tue, Apr 10, 2018 at 2:53 PM

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JCDecaux publishes a Trends Book on the future of cities

“CITIES: the new deal” reveals a number of preconceptions, comments and illustrations on the development of cities, their practices and their use. Each opinion contributes to the quality of this book, which provides revealing and informative insights into our changing world. […]

jcdecaux.com
Tue, Apr 10, 2018 at 2:48 PM

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16:9: How To Screw Up A Digital Signage Deployment.

Guest Post: Sean Matthews, Visix Sean Matthews While costs are certainly coming down, a comprehensive digital signage deployment is still a chunk of change. What a shame to spend all that money and then fumble the project when it comes to getting the system up and running. Unfortunately, that happens far more often than you might think. […]

sixteen-nine.net
Tue, Apr 10, 2018 at 8:01 AM

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How self-driving cars will affect the DOOH industry (DSToday)

Longer drive times; More exposure; More center console advertising; Foreman believes it is only a matter of time before self driving cars become dominant, even if it might take a while. He argues a single fatality with a self driving car, while tragic, is small compared to the 32,000 deaths caused by car accidents in America every year. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 8:14 PM

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Are kiosks the future of digital signage? (DSToday)

It's hard for your display to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate interactive elements into digital signage. At that point, digital signage has crossed the border into the world of kiosks. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 8:11 PM

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Canadian digital signage shines at DSE 2018 Apex Awards (Sign Media)

Canadian digital signage projects picked up one-third of the 2018 Apex Awards—nine out of a total of 27—at a special ceremony during last month’s Digital Signage Expo (DSE) in Las Vegas, Nev. The 18th annual awards were handed out at the Renaissance Hotel’s ballroom. […]

signmedia.ca
Mon, Apr 9, 2018 at 8:10 PM

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Netflix gets serious about out-of-home with $391 million billboard brand bid (Marketing Mag)

Contending with several unnamed competitors, Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways. Billboards on the Sunset Strip can reportedly cost up US$140,000 (AU$182,000) per month, and Netflix has been known to be fond of the platform. […]

marketingmag.com.au
Mon, Apr 9, 2018 at 7:55 PM

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AT&T to Deploy Cineplex’s Digital Signage to 1,100 Citizens Bank Branches (Telecompetitor)

The AT&T digital signage will provide features on retirement planning, management of student loan information and similar topics. The carrier is working with Cineplex Digital Media on the project, which features the provisioning of the branches with screens with custom content. […]

telecompetitor.com
Mon, Apr 9, 2018 at 7:51 PM

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The buzz over Netflix moving into OOH ad business (Billboard Insider)

Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black text that read “Netflix Is a Joke” appeared in New York and Los Angeles. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:04 PM

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Lamar’s CMO Tommy Teepell on how to sell OOH advertising today (Billboard Insider)

Shifting from selling impressions to selling audiences: Without question, this is one of our industry’s biggest challenges, understanding that we’re not just selling signs or billboards. We need to make our clients understand that we can deliver audiences and we can do so on a large scale. Our screens are seen by thousands of people every day. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:00 PM

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16:9: Startup Releases API For Cannabis Tech Companies, Including Digital Signage Solutions

Via Pot Network With all of Canada going to legalized cannabis this summer and more U.S. states doing so (California is roughly the same population as Canada) there will be a lot of points of sale and a lot of digital menus and promo displays over the next few years. […]

sixteen-nine.net
Mon, Apr 9, 2018 at 9:16 AM

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Best User-Generated OOH Campaign Content (OAAA)

Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or not. So smart brands are creating stories and moments to authentically connect with customers. Photos and videos are the most popular forms of UGC. […]

specialreports.oaaa.org
Mon, Apr 9, 2018 at 8:42 AM

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16:9: Menu Board Hack – Using Extending Mounts To Compensate For Bad Design

Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out. Doesn’t look good, with cables hanging down, tilted screens and so on. And there’s the HBF sign that’s askew. […]

sixteen-nine.net
Mon, Apr 9, 2018 at 8:32 AM

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