Worldwide, urban amenities are supported by advertising, just as ads subsidize transit. “Cities,” says Kansas City’s chief innovation officer Bob Bennett, “are part of a complex ecosystem. Both the public and private sectors can provide something of value to enhance the quality of the city experience. […]
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. […]
Netflix is seeking to acquire L.A.-based billboard company Regency Outdoor Advertising with an offer of more than $300 million, Reuters reported. Netflix is not the only bidder for Regency Outdoor and the acquisition talks may fall through, according to the Reuters report, which cited anonymous sources. A Netflix rep said in an email, “We don’t comment on rumors or speculation. […]
Digital signage solutions are only as reliable as the OS doing the heavy lifting behind the scenes, which is why it’s critical to consider your options before choosing the appropriate digital signage operating system for your needs. […]
Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,400 booths operating nationwide. Its fleet, installed in malls, retail stores, movie theaters, and hundreds of other consumer destinations, yields tens of millions of customer interactions annually, and is seen by millions of passersby each month. […]
We asked the 2018 Outdoor Media Awards judges to dream big and think revolution. […]
OOH has now replaced television as the single biggest driver of brand awareness, meaning that this media offers an excellent opportunity to create an instantly recognisable and familiar identity even in a competitive market place. […]
Framingham Councilor at Large Cheryl Tully Stoll got the backing of the City Council this Tuesday to investigate the city’s options to acquire the billboards owned by Clear Channel Outdoor since those boards are now included in the iHeartMedia bankruptcy proceedings. […]
Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan. […]
OOH advertising is projected to grow faster than all other media, except digital, according to MAGNA research. […]
It’s a new season on ‘The AV Life’ (wait till you hear what season it is)! The Digital Signage Expo was an incredible show, and Corey, Alan and Jonathan are back to talk about it with their guests who exhibited there. The show begins with Jonathan talking about DSE, as well as a special moment for Alan who received a very special inaugural award (named after him). […]
The company business model is built on DOOH advertising to pay for the service. Doctoroff said Intersection will provide the startup costs, he estimated costs to be in the millions without being specific. […]
Facebook’s newsroom page does NOT want to load for me – the loading circle thingie just spins and spins in Chrome – so I can’t read the company’s statement about why its Instagram wing made abrupt changes to its API yesterday that broke the functionality on a lot of third-party Instagram applications, including social media visualizations for digital signs. […]
We’ve long been preaching the benefits of programmatic digital out-of-home: how easy it is for media buyers to book their campaign, how flexible targeting abilities increase campaign impact, how triggers better distribute the campaign budget… Well, we decided to put our money where our mouth is and put ourselves in the buyers’ shoes. […]
The truth is most early geolocation targeting was bad – more art than science. It completely underestimated the true power of the sophisticated data devices were able to capture. Fortunately we now live in more enlightened times, and by applying the filter of smart analytics we can now do a lot more with this information than ping you with a coupon for a dollar off your next burger. […]
