It can be difficult when crafting a new digital signage product to know if it is ready for production, or it if needs to go through a few prototypes first. "Everyone has an idea, but few people have the way to take that idea and create the experience," Neutra said during the event. […]
The three-storey glass tower, which frames the performance facility’s new Elgin Street entrance, incorporates what is reportedly the largest transparent light-emitting diode (LED) screen anywhere in North America, specially designed to showcase productions from both the stages of the NAC and those of other performing arts organizations throughout the country. […]
Watch Phil rant about making your digital signage content achieve your goals. […]
What: We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Why it matters: Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. […]
Reece Kurtenbach now runs Daktronics, the company started by his father and a university colleague 50 years ago – and has grown up seeing it evolve from electronic voting systems from state politicians to the maker behind some of the biggest and most iconic LED display boards on the planet. […]
Insider thinks the tariff may embolden US, Mexican and Canadian producers to raise prices. Most fabricators are holding bids for only 48 hours – a sign that they expect prices to rise. Aluminum and steel account for about 10% of the cost of a digital billboard so the impact of the tariff on digital sign pricing is limited. […]
The Digital Signage Expo (DSE) celebrated its fifteenth year with a crowd approaching 5,000 participants and its largest show floor ever. The exhibits overall seemed bigger and more extravagant, signaling a notable shift in the growing evolution of digital display technology. The screens appeared bigger and brighter. […]
CI speaks with 2 digital signage pros at Digital Signage Expo (DSE 2018) and learns that the biggest digital signage trends revolve around one thing: data. Countless screens, mounts, racks, and even holographic augmented reality boards crowded the show floor at the recently-concluded Digital Signage Expo (DSE 2018) in Las Vegas. […]
According to the member survey, our most important collaborative efforts should be to promote greater use of OOH to advertisers/agencies and to protect the industry in the legislative/legal arena. In response, I note two top-line points: After more than 50 years, billboard law faces a constitutional challenge on free speech grounds. […]
With pressure on all sides, big agencies must sell idea of their own survival. The world's advertising giants are struggling to adapt to a landscape suddenly dominated by the duopoly of Google and Facebook. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. […]
Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay cash dividends. The other three public companies underperformed the market during the first quarter. […]
Digital signage integration starts with bringing all parties together at Digital Signage Expo (DSE). During Digital Signage Expo there are plenty of chances to earn credits toward DSF digital signage certification with its Digital Signage Experts Group (DSEG) program, Digital Signage Certified Expert. “How many integrators know that? […]
Detroit's zoning code prohibits large outdoor advertisements in the central business district After years of lax enforcement, city ordered illegal billboards taken down at end of 2017 New ordinance in the works could change the rules, but it's unclear how or when. […]
This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages. eBay has found a way to take advantage of the UK’s fickle springtime weather. This week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. […]
Here are the winners from this year’s awards program at Digital Signage Expo, announced and handed out Wednesday at a reception. […]
