Thursday, October 17, 2019

Editors’ Picks

Tuesday, November 26, 2013 Tue, Nov 26, 2013

One Direction Adds Digital Billboards And Kik’s Messaging App To The Music Marketing Mix

One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though definitely a global act with a world tour planned for 2014, One D is also targeting the States with a variety of efforts. Of particular interest is their use of digital billboards as a localized screen for social media. […]

hypebot.com
Tue, Nov 26, 2013 at 4:07 PM

Monday, November 25, 2013 Mon, Nov 25, 2013

How Retail Brands Are Using Technology (DOOH is not even mentioned?! Ed.)

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines. […]

forbes.com
Mon, Nov 25, 2013 at 2:39 PM

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