Editors’ Picks

How self-driving cars will affect the DOOH industry (DSToday)

Longer drive times; More exposure; More center console advertising; Foreman believes it is only a matter of time before self driving cars become dominant, even if it might take a while. He argues a single fatality with a self driving car, while tragic, is small compared to the 32,000 deaths caused by car accidents in America every year. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 8:14 PM

Permalink

Are kiosks the future of digital signage? (DSToday)

It's hard for your display to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate interactive elements into digital signage. At that point, digital signage has crossed the border into the world of kiosks. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 8:11 PM

Permalink

Canadian digital signage shines at DSE 2018 Apex Awards (Sign Media)

Canadian digital signage projects picked up one-third of the 2018 Apex Awards—nine out of a total of 27—at a special ceremony during last month’s Digital Signage Expo (DSE) in Las Vegas, Nev. The 18th annual awards were handed out at the Renaissance Hotel’s ballroom. […]

signmedia.ca
Mon, Apr 9, 2018 at 8:10 PM

Permalink

Netflix gets serious about out-of-home with $391 million billboard brand bid (Marketing Mag)

Contending with several unnamed competitors, Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways. Billboards on the Sunset Strip can reportedly cost up US$140,000 (AU$182,000) per month, and Netflix has been known to be fond of the platform. […]

marketingmag.com.au
Mon, Apr 9, 2018 at 7:55 PM

Permalink

AT&T to Deploy Cineplex’s Digital Signage to 1,100 Citizens Bank Branches (Telecompetitor)

The AT&T digital signage will provide features on retirement planning, management of student loan information and similar topics. The carrier is working with Cineplex Digital Media on the project, which features the provisioning of the branches with screens with custom content. […]

telecompetitor.com
Mon, Apr 9, 2018 at 7:51 PM

Permalink

The buzz over Netflix moving into OOH ad business (Billboard Insider)

Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black text that read “Netflix Is a Joke” appeared in New York and Los Angeles. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:04 PM

Permalink

Lamar’s CMO Tommy Teepell on how to sell OOH advertising today (Billboard Insider)

Shifting from selling impressions to selling audiences: Without question, this is one of our industry’s biggest challenges, understanding that we’re not just selling signs or billboards. We need to make our clients understand that we can deliver audiences and we can do so on a large scale. Our screens are seen by thousands of people every day. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:00 PM

Permalink

16:9: Startup Releases API For Cannabis Tech Companies, Including Digital Signage Solutions

Via Pot Network With all of Canada going to legalized cannabis this summer and more U.S. states doing so (California is roughly the same population as Canada) there will be a lot of points of sale and a lot of digital menus and promo displays over the next few years. […]

sixteen-nine.net
Mon, Apr 9, 2018 at 9:16 AM

Permalink

Best User-Generated OOH Campaign Content (OAAA)

Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or not. So smart brands are creating stories and moments to authentically connect with customers. Photos and videos are the most popular forms of UGC. […]

specialreports.oaaa.org
Mon, Apr 9, 2018 at 8:42 AM

Permalink

16:9: Menu Board Hack – Using Extending Mounts To Compensate For Bad Design

Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out. Doesn’t look good, with cables hanging down, tilted screens and so on. And there’s the HBF sign that’s askew. […]

sixteen-nine.net
Mon, Apr 9, 2018 at 8:32 AM

Permalink

16:9: The Digital Campus: The Rising Challenge For Education

Guest Post: Joe Rabah, RMG Networks Gone are the days of the cold, impersonal lecture halls, with rows of students diligently writing notes after notes long-form in books and files they later go on to lose.  Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. […]

sixteen-nine.net
Mon, Apr 9, 2018 at 8:15 AM

Permalink

AdWeek: What GDPR and data debacles mean for ad tech companies

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of economist and philosopher Adam Smith pushes markets in various directions. […]

adweek.com
Mon, Apr 9, 2018 at 5:00 AM

Permalink

How Successful Businesses Use Digital Signage Kiosks (DSToday)

Businesses are looking for ways to further monetize their kiosk solutions by taking advantage of idle screen time. The divide between digital signage and self-serve kiosks is quickly fading, and businesses are investing more in technologies such as Digital Out of Home (DOOH) networks. Increasing screen real estate can be as easy as adding a digital topper to any kiosk. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 1:15 AM

Permalink

Netflix May Spend $300 Million to Buy a Billboard Company (AdWeek)

This would be the streaming media giant's biggest acquisition to-date. Why pay a billboard company to help with your marketing when you can just have one of your own? Regency Outdoor is owned by two brothers, Drake and Brian Kennedy. […]

adweek.com
Mon, Apr 9, 2018 at 12:44 AM

Permalink

What Netfix’s Entrance Into the Billboard Business Could Mean for the OOH Industry (The Street)

Buying a billboard operator would seem anachronistic move for a global cloud power such as Netflix. Large urban signage is already a part of Reed Hasting's playbook, but is it where Netflix should invest hundreds of millions? […]

thestreet.com
Mon, Apr 9, 2018 at 12:38 AM

Permalink