Editorial

VIOOH – JCDecaux’s answer to programmatic DOOH advertising

JCDecaux, the company that calls itself “the number one outdoor advertising company worldwide,” made a splash in 2018, when it launched a programmatic digital out-of-home trading platform, VIOOH. I recently interviewed Jean-Christophe Conti, CEO at VIOOH, to find out more about the company, its place in the programmatic DOOH market, and its plans.   N.U: What is VIOOH? […]

Editorial
Wed, Jun 9, 2021 at 4:00 PM

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Italian brands get access to Pikasso’s DOOH inventory in the Levant, North and West Africa and the Caucasus via Pladway platform

The agreement between Pikasso and Pladway will give Italian brands access to high quality DOOH inventory in countries where demand is already developed for Italian consumer products in such categories as Fashion, Textiles, Furniture, Home Electronics and Automotive. […]

Editorial
Sun, May 2, 2021 at 11:22 AM

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How UniLED tech helps DOOH operators run their networks and provide independently verified proof-of-play

We recently caught up with Chief Revenue Officer of UniLED Arran Javed. How long has UniLED been around and what do you do? We originally started in 2010 as a consultancy service, advising clients on digital signage technology. […]

Editorial
Mon, Mar 8, 2021 at 6:14 PM

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DOOH network Rouge Media sells Canadian business to Rogers Sports & Media

The Canadian arm of Rouge Media Group has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a large digital out-of-home network within Canada and the US. Rouge Media operates static and digital signage in university and college campuses, resto-bars and salons. […]

Editorial
Mon, Jan 4, 2021 at 9:57 PM

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Virtual OAAA/Geopath Out of Home Media Conference April 13-15, 2021

The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. […]

Editorial
Fri, Dec 25, 2020 at 12:08 AM

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WARC: Global advertising market to shrink by 10.2% in 2020 due to the effects of the pandemic. Recovery will take at least two years

WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]

Editorial
Mon, Nov 30, 2020 at 9:14 PM

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Adios Maradona: Free image for your digital billboards

Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]

Editorial
Wed, Nov 25, 2020 at 8:55 PM

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The Realistic Value of Programmatic OOH

In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one-size-fits-all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability. […]

Editorial
Thu, Oct 29, 2020 at 11:14 PM

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Recap of Beijing InfoComm China 2020 held September 28-30

Beijing InfoComm China 2020 successfully concluded the three-day physical event. 30,866 visitors attended the show. Precautionary measures such as mandatory mask-wearing and safe-distancing measures were put in place to help safeguard the well-being of participants. […]

Editorial
Sun, Oct 4, 2020 at 11:35 PM

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Why big brands use Adapt Media’s OOH network in Canada

A DPAA-sponsored feature. Adapt Media's DOOH screens can be found in airports, driver testing locations, gas stations and convenience stores and on roadsides. Laura Maurice, Senior Vice President, Sales, for Adapt Media and its sister company, Chameleon Digital Media, talked to Mel Stott about how the company has been keeping advertisers happy since 1998. […]

Editorial
Sun, Sep 27, 2020 at 4:57 PM

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Experts assess the consequences of Digital Signage Expo’s exit

Digital Signage Expo has been the oldest event focusing on digital signage and digital out-of-home markets. As I remember, it started in 2004 under the name of Digital Retailing Expo. It was later renamed Digital Signage Expo and quickly grew to be one of the biggest, must-attend annual shows in the trade. […]

Editorial
Tue, Sep 22, 2020 at 7:22 PM

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Programmatic OOH Part II: Programmatic Transactions (Video, 56:19, by OAAA)

Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Learn about each of the programmatic transaction types and what it means as a buyer and seller. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. […]

Editorial
Thu, Sep 17, 2020 at 10:10 AM

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Programmatic DOOH 101 Part I (Video panel 59:22, by OAAA)

In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? […]

Editorial
Tue, Sep 15, 2020 at 12:10 AM

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PJ Solomon’s Mark Boidman: Top Five Reasons We Continue to Believe in OOH (Video, 2:04)

Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH). Watch the video here. […]

Editorial
Sun, Sep 13, 2020 at 4:57 PM

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SVP EMEA Sales at NEC Display Europe Simon Jackson leaves the company after 22 years

In his Linkedin profile update, Mr. Jackson wrote that he has "decided now is the right time for me to move on." Mr. […]

Editorial
Fri, Sep 11, 2020 at 12:31 AM

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