Saturday, October 31, 2020

Why big brands use Adapt Media’s OOH network in Canada

Guest post by Mel Stott

Sunday, September 27, 2020

A DPAA-sponsored feature.

Adapt Media’s DOOH screens can be found in airports, driver testing locations, gas stations and convenience stores and on roadsides.

Laura Maurice, Senior Vice President, Sales, for Adapt Media and its sister company, Chameleon Digital Media, talked to Mel Stott about how the company has been keeping advertisers happy since 1998.

How many OOH installations does Adapt Media operate and at what types of venues are they located?

Plaza Premium Airport Lounge = 15 lounges across Canada. This includes 32 video screens, activations, magazine distribution, sponsorship opportunities and more.

Street level posters and video / independent convenience stores = 600+ cities across Canada, encompassing over 5,000 locations.

Billboards + murals = seven major locations in Toronto including Lakeshore, Yorkville, Yonge/ Gerrard, The Rex and Queen Street West.

DriveTest Centres = 56 locations across Ontario. This includes 74 video screens, posters and activations.

Also, our digital OOH inventory is available on Hivestack, Vistar, Place Exchange, Broadsign and Campsite.

Adapt Media DOOH screens

We’ve read that Adapt Media is popular with advertisers in smaller local markers. Please tell us about this.

The Adapt Media team are experts at reaching remote markets across the country where it’s hard to find traditional media opportunities. Our history includes building large custom campaigns for McDonald’s, Telus, APTN, Shaw to name a few.

We help brands identify new OOH opportunities in small markets that other media suppliers are unable to reach. This ensures local franchisees the exposure they require. Adapt Media is the ‘go-to-solution’ for new OOH builds in Canada.

Who are some of your major repeat advertisers?

McDonald’s, Government of Ontario, Nestle, Scotiabank and Lucky Mobile, to name a few.

What kind of attribution metrics do you offer to advertisers?

Our sister company, Chameleon Digital Media, allows us to integrate mobile data and advertising into OOH campaigns to show foot traffic attribution and sales lift against those who came into proximity of an OOH ad. We’ve created a very unique custom dashboard for clients so they can see the results of the attribution by piece of creative, by day/week/month and, of course, by audience.

For more on Adapt Media, click here.

Learn more about DPAA here.

Published on Sunday, September 27, 2020 at 4:57 PM

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