Saturday, April 17, 2021

DOOH network Rouge Media sells Canadian business to Rogers Sports & Media

By Nurlan Urazbaev,
Editor-in-Chief, Digital Signage Pulse

Monday, January 4, 2021

The Canadian arm of Rouge Media Group has been acquired by Rogers Sports & Media. Rouge Media Group launched in 2003 and has grown into a large digital out-of-home network within
Canada and the US.

Rouge Media operates static and digital signage in university and college campuses, resto-bars and salons.

Martin Poitras, CEO of Rouge Media Inc said the company’s assets will become part of Rogers omnichannel media portfolio.

Rouge Media DOOH screens

Rouge Media Inc. will continue to operate its national Campus and Women networks in the US where it has built a vast DOOH network in over 3000 locations in 46 states since 2013.  Rouge Media has offices in New York, Los Angeles and Chicago.

Alison Jacobs, CRO, said “The US market has been an incredible growth opportunity for Rouge Media Inc. over the past 8 years. Our DOOH networks provide scale to advertisers looking to reach targeted audiences in contextual, brand safe environments”.

According to Jacobs, the company has plans to expand through growing the existing networks and acquiring other networks.

Learn more about Rouge Media here.

Find out more about Rogers Sports & Media here.

Published on Monday, January 4, 2021 at 9:57 PM

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