Editorial

Tuesday, March 7, 2017

Precognition: The Future of Digital Out-of-Home

The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to e...

Wednesday, February 22, 2017

Friday, January 27, 2017

Wednesday, January 25, 2017

Wednesday, December 7, 2016

Wednesday, October 12, 2016

Does OOH need trade associations?

The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media ...

Monday, October 3, 2016

Tuesday, August 30, 2016

The Long Road to Programmatic DOOH

This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“ba...

Tuesday, August 23, 2016

Thursday, August 18, 2016

Tuesday, August 9, 2016

How News Media Use OOH to Boost Readership

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word. ...

Monday, August 8, 2016

Thursday, August 4, 2016

Tuesday, July 26, 2016

BroadSign challenges digital signage “patent trolls”

Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space ...