Editorial

How Canada’s largest OOH media buying agency NOVUS Media gets repeat business from brands

NOVUS Media offers hyper-local, customized media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Debbie Drutz, President, NOVUS Canada, recently told Digital Signage Pulse about the agency and its extensive work in out-of-home.  What services does NOVUS Media offer? […]

Editorial
Sun, Nov 17, 2019 at 6:44 PM

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How Seedooh solved the problem of DOOH campaign delivery reporting in today’s multi-platform world

Melbourne-based Seedooh verifies and standardizes campaign delivery data from various platforms for both digital and static out-of-home. Seedooh’s Founder & CEO, Tom Richter, recently told Digital Signage Pulse about his company's business. Please tell us what problem does Seedooh solve for the OOH industry. […]

Editorial
Sun, Oct 6, 2019 at 7:01 PM

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Ultrahaptics: How mid-air touch can enhance DOOH advertising

Ultrahaptics is at the forefront of a new technology called “haptics.” Greg Patrick, Vice President of Digital Signage at Ultrahaptics, spoke with Mel Stott about how his company is applying haptics technology to out-of-home advertising. […]

Editorial
Wed, Jul 31, 2019 at 8:25 PM

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Starlite Digital’s newly deployed “intelligent” digital video screens in retail already bring tangible results to advertisers

Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]

Editorial
Wed, Jul 10, 2019 at 10:25 PM

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Why MobileFuse, a mobile location data ad firm, is expanding into DOOH market

MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]

Editorial
Wed, Jun 26, 2019 at 6:57 PM

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How National Retail Solutions (NRS) DOOH Media helps advertisers reach shoppers in convenience stores

National Retail Solutions ( NRS ) DOOH Media is a point-of-sale, terminal-based ad platform for retailers. COO Eli Korn recently told Digital Signage Pulse about how NRS DOOH Media fills the needs of merchants and consumers in this specific niche market. What problems does NRS DOOH Media platform solve? […]

Editorial
Sun, Jun 16, 2019 at 5:55 PM

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Online Media’s New Vulnerability Is a Selling Point for Out-of-Home Advertising

Data Over-Reliance is Becoming Online Media’s Greatest Vulnerability. Google introduces new data policy changes. Google recently announced updates to its Chrome browser that will severely limit the ability for third parties to track “cookies” - the most common method online advertisers use to digitally track user behavior across websites. […]

Editorial
Tue, Jun 11, 2019 at 10:03 PM

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Firefly CEO: Our rooftop screens on rideshare vehicles bring results to advertisers and help communities

Firefly operates a network of advertising screens on top of rideshare vehicles. Kaan Gunay, Firefly’s CEO and Co-founder, told Mel Stott recently how his DOOH network brings results to advertisers and helps local communities .   Firefly rideshare DOOH screens Please tell us about the history of Firefly. […]

Editorial
Sat, Jun 8, 2019 at 9:01 PM

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Atmosphere: We have a digital signage channel for every industry, every customer, every mood

Atmosphere, formerly Chive TV, bills itself as a first-of-its-kind content streaming platform for DOOH networks. […]

Editorial
Sun, May 12, 2019 at 12:11 AM

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How voodooh do magic in DOOH

Despite its young age, DOOH ad tech and services firm voodooh has delivered several major digital out-of-home campaigns. Recently, its founder, Keith Nilsen, told Digital Signage Pulse how the company managed to achieve rapid success in the emerging DOOH ad market. [caption id="attachment_2227" align="alignnone" width="575"] voodooh billboard in Cannes[/caption] What is voodooh? […]

Editorial
Fri, Apr 12, 2019 at 8:20 PM

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Mimo Monitors: big success of small format digital signage

Mimo Monitors manufactures digital displays for digital signage and digital out-of-home advertising. Mimo’s President, David Anderson, recently gave this exclusive interview to Digital Signage Pulse.  What makes Mimo Monitors screens competitive?  We are the only major brand that focuses on small format displays. […]

Editorial
Fri, Apr 12, 2019 at 7:55 PM

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A business case for digital signage in luxury condo buildings: MaxTV Canada

MaxTV operates more than 1000 digital signs in luxury condominium buildings across Canada. Erik Kehat, MaxTV CEO, recently told Digital Signage Pulse about his company’s business. Where can we see MaxTV signs? […]

Editorial
Tue, Apr 9, 2019 at 5:20 PM

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Itellio ad screens on top of ATMs deliver results

Itellio operates a national network of ad screens located on top of ATM machines. Eric Fondren, the company’s CEO, recently chatted with Mel Stott for this Digital Signage Pulse exclusive. Itellio ad screens appear on top of ATM machines in convenience stores and big box retailers. […]

Editorial
Sun, Apr 7, 2019 at 5:14 PM

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The case for digital OOH operations: double your tech teams

It’s all about two words - digital operations. The most vital, and often unseen, part in delivering creative digital OOH advertising. Last month I was invited to be part of the Broadsign Digital Summit Creative Panel, as part of the Integrated Systems Europe event in Amsterdam. […]

Editorial
Mon, Apr 1, 2019 at 8:17 PM

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How LED sign manufacturer SNA Displays succeeds in a tough market

SNA Displays, a manufacturer of custom LED display solutions, joined DPAA in 2018. Mel Stott sat down with Mitch Leathers, SNA’s Senior Director of Communications, to learn about how the company competes in the glutted LED display market. What is SNA Displays? […]

Editorial
Fri, Mar 8, 2019 at 12:52 AM

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