Thursday, April 2, 2020

Editorial

Sunday, July 1, 2018 Sun, Jul 1, 2018

Monday, June 25, 2018 Mon, Jun 25, 2018

Programmatic DOOH ad platform Accretive Media succeeds by providing “never-before-available targeting and measurement” of campaigns

Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]

Editorial
Mon, Jun 25, 2018 at 7:00 PM

Sunday, June 10, 2018 Sun, Jun 10, 2018

How Canadian DOOH ad operator Media City attracts national and local advertisers

Media City, which describes itself as a non-traditional digital out-of-home ( DOOH ) advertising company, joined DPAA earlier this year. Sylvio Deluca, the company's CEO, spoke with Mel Stott about the company and the changes they have seen in the DOOH industry since launching 20 years ago. How many DOOH screens does Media City operate, where are they located, what is the content? […]

Editorial
Sun, Jun 10, 2018 at 8:36 PM

Friday, May 25, 2018 Fri, May 25, 2018

Sunday, May 6, 2018 Sun, May 6, 2018

The love triangle between GDPR, DOOH advertising and digital marketers

DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]

Editorial
Sun, May 6, 2018 at 4:39 PM

Friday, April 20, 2018 Fri, Apr 20, 2018

Tuesday, April 10, 2018 Tue, Apr 10, 2018

Tuesday, March 20, 2018 Tue, Mar 20, 2018

Monday, March 12, 2018 Mon, Mar 12, 2018

Wednesday, February 21, 2018 Wed, Feb 21, 2018

Facial recognition tech integrator Imageonix enters the US DOOH market

Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]

Editorial
Wed, Feb 21, 2018 at 12:20 AM

Wednesday, January 10, 2018 Wed, Jan 10, 2018

Sunday, December 24, 2017 Sun, Dec 24, 2017

Thursday, December 14, 2017 Thu, Dec 14, 2017

OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

Sunday, December 10, 2017 Sun, Dec 10, 2017

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