CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members. ...
We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry: Non-REIT out of home media companies will experience: – Reducti...
OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thin...
Rubicon Project, the global exchange for advertising, recently joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. Founded in 2007, Rub...
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped wi...
System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the comme...
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, accordi...
The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the...
The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is no...
Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH. These e...
The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems sch...
Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) adve...
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to e...
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? Programmatic has been creating q...
I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational...