Wonder why your Digital Signage Pulse newsletter was not in your inbox today? In accordance with the General Data Protection Regulation (GDPR), we can no longer send you emails unless you had confirmed your subscription prior to May 25, 2018. […]
DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]
Mereo, a global OOH (out-of-home) revenue management company, joined DPAA in 2017. Mel Stott recently spoke with David Giudici, the company's Finance & Sales Director. Tell us about what Mereo does in the digital out-of-home ( DOOH ) space. […]
Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive. Please tell us about Astral Media's OOH assets. Where are your advertising faces, what types are they and how many are there? […]
Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. […]
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is a new trade body that replaces both COMB (former OOH measurement arm) and OMAC, the Out-of-home Marketing Association of Canada. I spoke to Rosanne Caron, President of newly formed COMMB. Why did you decide to merge COMB and OMAC into one industry body? […]
Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's President & CEO, to learn more about the company. A DPAA-sponsored feature. […]
Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]
CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members. What does CIVIQ do exactly? CIVIQ is an innovative smart city company creating a new model of citizen engagement. […]
We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry: Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years. Advantages of REITs vs. […]
OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]
Rubicon Project, the global exchange for advertising, recently joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. […]
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]
System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]