Editorial

The love triangle between GDPR, DOOH advertising and digital marketers

DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]

Editorial
Sun, May 6, 2018 at 4:39 PM

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Mereo’s platform helps OOH advertising companies manage their revenue

Mereo, a global OOH (out-of-home) revenue management company, joined DPAA in 2017. Mel Stott recently spoke with David Giudici, the company's Finance & Sales Director. Tell us about what Mereo does in the digital out-of-home ( DOOH ) space. […]

Editorial
Fri, Apr 20, 2018 at 12:37 AM

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Astral: 31,000 OOH ad faces across Canada, including programmatic DOOH

Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive.   Please tell us about Astral Media's OOH assets. Where are your advertising faces, what types are they and how many are there? […]

Editorial
Tue, Apr 10, 2018 at 5:07 PM

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Identity data firm Neustar moves to expand its share of DOOH ad market

Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. […]

Editorial
Tue, Mar 20, 2018 at 8:59 PM

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New OOH trade association replaces COMB and OMAC in Canada

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is a new trade body that replaces both COMB (former OOH measurement arm) and OMAC, the Out-of-home Marketing Association of Canada. I spoke to Rosanne Caron, President of newly formed COMMB. Why did you decide to merge COMB and OMAC into one industry body? […]

Editorial
Mon, Mar 12, 2018 at 11:39 PM

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How AdCorp’s in-store digital signage network gets repeat advertisers

Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's President & CEO, to learn more about the company. A DPAA-sponsored feature. […]

Editorial
Mon, Mar 12, 2018 at 12:28 AM

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Facial recognition tech integrator Imageonix enters the US DOOH market

Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]

Editorial
Wed, Feb 21, 2018 at 12:20 AM

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CIVIQ: Digital signage is a key part of smart cities

CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members.   What does CIVIQ do exactly? CIVIQ is an innovative smart city company creating a new model of citizen engagement. […]

Editorial
Wed, Jan 10, 2018 at 6:10 PM

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New tax bill to boost OOH ad spend in the US

We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry:  Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years.  Advantages of REITs vs. […]

Editorial
Sun, Dec 24, 2017 at 11:50 PM

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OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

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Global ad exchange Rubicon Project sees big potential in its programmatic DOOH inventory

Rubicon Project, the global exchange for advertising, recently  joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. […]

Editorial
Sun, Dec 10, 2017 at 9:19 PM

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Adpack offers programmatic DOOH buying with audience analytics on one platform

Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

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Digital Signage System-on-Chip: Not Yet Ready for Prime Time

System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]

Editorial
Tue, Sep 26, 2017 at 5:41 PM

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Global Digital OOH Media Revenues Pacing Up 13% in 2017, US DOOH Advertising Expands 10%: PQ Media

Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]

Editorial
Wed, Sep 6, 2017 at 10:31 PM

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Out of Home’s Game-Changing Transformation Continues

The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]

Editorial
Thu, Jun 15, 2017 at 12:50 AM

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