Owner of AOL and Yahoo! Verizon Media recently emerged as a major player in programmatic DOOH advertising. Iván Markman, Verizon Media’s Chief Business Officer, spoke to Mel Stott about the company's involvement in this new niche. […]
Voodooh, the dynamic digital out-of-home (DOOH) content production company, has launched a campaign in partnership with Ocean Outdoor. Its goal is to remind brands of the power and value of contextually relevant advertising. This time, Voodooh's team used the technology and creativity that they normally offer to advertisers to develop a campaign promoting their own capabilities. […]
30th March 2020. The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business - plus welcome news of inspiring social initiatives from various members and evidence of an upturn in China. […]
Mesmerize is a growing DOOH network specializing in point-of-care, point-of-sale and transit. Gregory Leibert, Chief Executive Officer, spoke to Mel Stott about the company’s growth, plans for 2020 and beyond. Please tell us about Mesmerize and what niche it occupies in digital out-of-home advertising. […]
PatientPoint operates one of the largest DOOH networks, with screens in physician waiting rooms, exam rooms and in physician back offices. Bill Jennings, PatientPoint’s Chief Digital Officer recently told Digital Signage Pulse about how the network serves the needs of patients, doctors and advertisers. How big is PatientPoint audience? […]
Reveal Mobile is one of the DOOH industry’s leaders in the use of location intelligence for advertisers. Dan Dillon, Reveal Mobile’s VP Marketing, revealed to Mel Stott what's behind the company's rapid success. Please tell us how Reveal Mobile serves the OOH marketplace. […]
Talon, a full-service OOH agency, solves advertising challenges with the help of technology. Jonathan Conway, Talon’s Chief Strategy Officer, recently told Digital Signage Pulse about the agency and its data-centric approach. Please tell us about what Talon does. […]
Vector Media is a fast-growing US OOH ad operator specializing in data-driven, innovative large-format transit advertising. In this exclusive interview with Digital Signage Pulse, CEO of Vector Media Marc Borzykowski revealed some of the reasons behind the company's rapid success. Please tell us about Vector Media's origins. […]
NOVUS Media offers hyper-local, customized media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Debbie Drutz, President, NOVUS Canada, recently told Digital Signage Pulse about the agency and its extensive work in out-of-home. What services does NOVUS Media offer? […]
Melbourne-based Seedooh verifies and standardizes campaign delivery data from various platforms for both digital and static out-of-home. Seedooh’s Founder & CEO, Tom Richter, recently told Digital Signage Pulse about his company's business. Please tell us what problem does Seedooh solve for the OOH industry. […]
Ultrahaptics is at the forefront of a new technology called “haptics.” Greg Patrick, Vice President of Digital Signage at Ultrahaptics, spoke with Mel Stott about how his company is applying haptics technology to out-of-home advertising. […]
Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]
MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]
National Retail Solutions ( NRS ) DOOH Media is a point-of-sale, terminal-based ad platform for retailers. COO Eli Korn recently told Digital Signage Pulse about how NRS DOOH Media fills the needs of merchants and consumers in this specific niche market. What problems does NRS DOOH Media platform solve? […]
Data Over-Reliance is Becoming Online Media’s Greatest Vulnerability. Google introduces new data policy changes. Google recently announced updates to its Chrome browser that will severely limit the ability for third parties to track “cookies” - the most common method online advertisers use to digitally track user behavior across websites. […]