If you have to research any topic in DOOH/digital signage industry, save a ton of time and effort by using this tool. Simply type in any industry-related keywords in the search field and get the most relevant, clean results, free of fake reports, clickbait and embellished vendor-pushed PR content. […]
In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]
From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]
OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]
The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023. SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has sprung to the forefront of the advertising industry for its ability to dynamize content creation and exhibition, improve customer experience, and boost sales and retention with customers. […]
The unrivalled creativity of digital out-of-home advertising (DOOH) and its ability to grab consumers' attention has seen the channel become an important part of the advertising toolkit. […]
This will bring you 20% off any conference pass, or a free Expo hall pass. Use this code at registration: DSP20. Register here: DSE 2022 registration. […]
A DPAA-sponsored promotional feature. What does DoohClick do? We are an ad management platform for media owners who operate digital and classic/analogue out-of-home inventory. […]
On May 24 the Ministry of New Media is repeating their highly successful AdTECH: OOH - Toronto Conference, which was just held last year towards the end of the lockdown in October 2021. Even at that time, with masks and social distancing still required, the event saw over 100 attendees. […]
Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising. […]
Third-party verification, a.k.a "proof of delivery" or "proof of play," has arrived in OOH. Here’s a breakdown of the latest developments in this market. In Australia’s highly developed OOH sector, third-party verification has come up fast over the last 5 years. […]
A tiny, strategically located Ukrainian island in the Black Sea became famous after 13 Ukrainian border guards refused to surrender to Russian navy. Their response to a warning from an approaching Russian vessel to lay down their weapons or face bombing was, "Russian warship, go f*** yourself." That was the first day of the invasion, February 24, 2022. […]
Facebook Removes Detailed Targeting Options On January 19, 2022, Facebook announced that they are removing some detailed targeting options. […]
Augmented reality is far from a new concept. Once a futuristic vision, a decade of innovation in AR has brought a wake of improvements to supporting technologies including content management, machine learning and AI, digital twins, and voice control – giving AR solutions a well-deserved boost into day-to-day technologies. Navigating the Modern Twists with AR Wayfinding. […]
