Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) adve...
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to e...
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? Programmatic has been creating q...
I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational...
Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Directo...
(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising ...
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media ...
These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. Look Up: In the Digital Age, Billboards Are Far From Dead Spending on out of home advertising, which includes stand-alone billboards...
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“ba...
The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. Th...
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott...
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Erwin Rezelman, President of CIVIQ Sma...
Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word. ...
OAAA conducts a survey twice a year to determine the number of digital billboards nationwide. According to OAAA’s survey of billboard operators and manufacturers, in July 2016, there were 6,700 digital billboards, a 5 perce...
DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for ...