Editorial

Recap of DPAA Global’s Summit held October 15, 2024 in New York

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES:  Jay Altschuler, SVP, Global Media, Mastercard "Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust. […]

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Wed, Oct 23, 2024 at 6:11 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

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Tue, Oct 22, 2024 at 8:53 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

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Wed, Jul 31, 2024 at 5:08 PM

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DPAA Member profile: OOH campaign verification firm Veridooh

We sat down with Veridooh co-founder Mo Moubayed. What does Veridooh do?  Veridooh is a provider of independent verification and campaign automation products for OOH media. Our flagship proprietary and patented technology, SmartCreative, independently tracks, verifies and reports on campaign delivery data across 400+ key metrics. […]

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Wed, Jul 24, 2024 at 5:16 PM

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DPAA member profile: DOOH ad tech platform Displayce

We sat down with Gordon Bonifacio, Head of Sales UK for Displayce to find out more about this fast-growing company. […]

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Fri, Jun 7, 2024 at 1:17 PM

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Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK Than the US

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US. Report is available for purchase here. […]

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Tue, May 7, 2024 at 7:50 AM

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Obsession with ‘closing the loop” is driving marketers towards retail media

By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop. […]

Editorial
Tue, Apr 23, 2024 at 2:31 PM

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Opinion: What’s wrong with modern advertising

Tom Goodwin. I love advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it's supposed to be smart, creative and ambitious. […]

Editorial
Fri, Apr 19, 2024 at 12:30 PM

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New Zealand’s OOH trade body releases campaign delivery verification standard

OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]

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Sun, Apr 14, 2024 at 11:44 AM

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Global Chief Strategy Officer of Billups Dr. Stephanie Gutnik: DOOH is now measurable

We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. […]

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Tue, Jan 23, 2024 at 6:10 PM

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DSPulse editors’ picks of the best DOOH market coverage

We monitor all DOOH/digital signage media and also all advertising and mainstream media publications when they write about OOH, DOOH or digital signage. The articles below stand out, in our opinion, because of the quality of reporting and analysis. Axios analyst says the OOH sector is ripe for consolidation as investors are swirling around. […]

Editorial
Wed, Dec 27, 2023 at 4:50 PM

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Solomon Partners’ media trends analysis: AI will be used for ad creation, DOOH gets ad dollars from print

2023 Media Trends The landscape of the media industry has seen shifts in content, platforms and structure. With content spread across platforms, consumer wallets under pressure and premium subscription prices rising, consumers are opting for lower-priced Ad-supported Video on Demand streaming services. […]

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Wed, Dec 27, 2023 at 4:48 PM

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Measurement terminology, AI and in-store networks will be main topics for OOH industry in 2024, says Geopath’s Dylan Mabin

Alignment on standardized OOH measurement terminology.  A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. […]

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Thu, Dec 21, 2023 at 10:40 PM

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Your free daily snapshot of the DOOH/digital signage market

Digital Signage Pulse is the global digital out-of-home industry's news monitor. And with our newsletter, you can get all important DOOH news headlines in your inbox, daily, absolutely free. You can subscribe here. […]

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Tue, Dec 5, 2023 at 12:08 AM

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How to protect your digital signage in the age of cyber threats

From interactive displays in shopping malls to informative screens in corporate offices, digital signage is everywhere. However, with this technological advancement comes an ominous shadow—cyber threats that can compromise the integrity of digital signage and the data it displays. The Digital Signage Revolution. […]

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Tue, Nov 28, 2023 at 12:10 AM

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