Editorial

OOH has lowest CPMs and highest ad recall in 2025 compared to other media (Solomon Partners)

The new data shows OOH advertising delivers the strongest audience ROI across major media, with CPMs outperforming TV, print, and most digital channels on value. It’s also effective. The research found OOH drives the highest consumer ad recall, across both printed and digital formats, beating out live and streaming TV, podcasts, radio, and online ads. […]

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Tue, Jun 17, 2025 at 9:23 PM

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DoohClick’s mobile app allows DOOH network operators to track revenue without a desktop computer

Digital Signage Pulse interviewed Jonas Glad, CEO of DoohClick following the release of the DoohClick App.   Q. What makes the DoohClick App an industry first? […]

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Mon, Jun 9, 2025 at 5:00 PM

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DOOH network Smartify Media featured in Times Square in honor of the The ADVERTISING Club of New York Award for Startup of the Year

Smartify founders Joe Kunigonis, Oleg Vyadro and Lenny Zappa were interviewed in Times Square in front of their digital billboard in honor of the The ADVERTISING Club of New York Award for Startup of the Year. They were joined by the other recipients of the upcoming "People of the Year" Awards on June 4th at the Tribeca Rooftop. Pictured: Joe Kunigonis, CEO, Smartify, Oleg A. […]

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Wed, May 14, 2025 at 9:34 PM

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DOOH ad management platform DoohClick – it works with any other CMS, or retail media networks

Power your retail media network with DoohClick's versatile platform. DoohClick easily integrates with any other CMS or a retail media network. […]

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Wed, Apr 2, 2025 at 12:11 AM

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DPAA member profile: Alchemy Media’s first Digital Retail Network

Alchemy Media, a well-respected household name in the Out-Of-Home industry, is launching their new digital urban panel network in partnership with grocery retailers across Manhattan. We sat down with Chief Revenue Officer Brad Tenem to discuss the company’s new venture.  Who is Alchemy? Alchemy Media is a street-level advertising company based out of Los Angeles and New York City. […]

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Fri, Jan 31, 2025 at 5:14 PM

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How to Make Your OOH Buy an OmniChannel Strategy by Retargeting Your Audience

Randy Kilgore, CRO, Reveal Mobile. OOH, or Out-of-Home advertising, has been a tried-and-tested method of reaching consumers for decades. Billboards, posters, and other physical advertisements have long been staples in the marketing world. […]

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Wed, Jan 15, 2025 at 4:49 PM

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Opinion: Nobody in advertising should be at CES

Sorry, but nobody in advertising should be at CES. The entire world of Advertising is utterly lost. Massive opportunities are everywhere. […]

Editorial
Wed, Jan 8, 2025 at 2:06 PM

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Tiger Party was behind the signage in Times Square for the New Year’s Eve Countdown

Digital signage consultancy Tiger Party was behind the New Year's Eve countdown and other visuals in Times Square again - for the 15th year in a row. The company is known for enabling spectacular digital billboard campaigns at major landmarks. The Tiger Party team specializes in designing, installing and managing DOOH networks of any configuration and complexity. […]

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Wed, Jan 1, 2025 at 4:50 PM

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The growing demand for dynamic pricing at quick service restaurants is a big opportunity for digital signage providers

Dynamic pricing is the practice of varying prices in connection with customer demand. Pricing can vary by time of day, location, weather and other factors. Hotel companies, airlines and ride share businesses have been using dynamic pricing for many years, but a huge opportunity remains for quick-service restaurants (“QSRs”), retail stores, food concessions and many other industries. […]

Editorial
Wed, Jan 1, 2025 at 4:47 PM

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Season’s Greetings!

To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]

Editorial
Tue, Dec 24, 2024 at 4:51 PM

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The DSE: Time to Know and Time to Grow

By Alan C. Brawn CTSW, DSCE, DSDE. DSNE, DCME, DSSP, ISF-C Complacency is comfort in who we are, where we are, and what we know. […]

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Wed, Nov 6, 2024 at 3:20 PM

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WOO President Tom Goddard: Europe’s OOH ad revenue has overtaken the US

Europe has overtaken the US for the first time, according to WOO figures, with China still the market leader and APAC as a whole accounting for about half of global adspend. Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. […]

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Wed, Nov 6, 2024 at 2:49 PM

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Recap of DPAA Global’s Summit held October 15, 2024 in New York

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees. KEY QUOTES:  Jay Altschuler, SVP, Global Media, Mastercard "Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust. […]

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Wed, Oct 23, 2024 at 6:11 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

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Tue, Oct 22, 2024 at 8:53 PM

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DPAA Member Profile: OOH infrastructure owner Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure and is at the forefront of digitally transforming the OOH sector. Damian Cox, Founder and CEO, told Digital Signage Pulse about the strength of billboards, the digitisation of OOH and the company’s growth ambitions. […]

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Wed, Jul 31, 2024 at 5:08 PM

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