Saturday, December 14, 2019

Editorial

Sunday, May 6, 2018 Sun, May 6, 2018

The love triangle between GDPR, DOOH advertising and digital marketers

DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]

Editorial
Sun, May 6, 2018 at 4:39 PM

Friday, April 20, 2018 Fri, Apr 20, 2018

Tuesday, April 10, 2018 Tue, Apr 10, 2018

Tuesday, March 20, 2018 Tue, Mar 20, 2018

Monday, March 12, 2018 Mon, Mar 12, 2018

Wednesday, February 21, 2018 Wed, Feb 21, 2018

Facial recognition tech integrator Imageonix enters the US DOOH market

Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in DOOH advertising. You recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. […]

Editorial
Wed, Feb 21, 2018 at 12:20 AM

Wednesday, January 10, 2018 Wed, Jan 10, 2018

Sunday, December 24, 2017 Sun, Dec 24, 2017

Thursday, December 14, 2017 Thu, Dec 14, 2017

OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

Sunday, December 10, 2017 Sun, Dec 10, 2017

Tuesday, November 28, 2017 Tue, Nov 28, 2017

Adpack offers programmatic DOOH buying with audience analytics on one platform

Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped with the proprietary audience analytics tech. Adpack has its own Supply Side Platform (SSP) that allows various Demand Side Platforms (DSPs) to access Adpack's DOOH inventory. […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

Tuesday, September 26, 2017 Tue, Sep 26, 2017

Wednesday, September 6, 2017 Wed, Sep 6, 2017

Thursday, June 15, 2017 Thu, Jun 15, 2017

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