Saturday, November 23, 2024

Programmatic OOH Part II: Programmatic Transactions (Video, 56:19, by OAAA)

Guest post by OAAA

Thursday, September 17, 2020

Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Learn about each of the programmatic transaction types and what it means as a buyer and seller. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. Watch the video here.
Published on Thursday, September 17, 2020 at 10:10 AM

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