Editorial

DPAA Study Identifies Continuing Share Shift from Digital and Online to Digital Place Based Media

95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues. NEW YORK, Oct. 15, 2014 – A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. […]

Editorial
Wed, Oct 15, 2014 at 2:50 PM

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First-Ever Digital Place-based Media Survey Measures Opinions of 250 Advertiser and Agency Executives

MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Innovative Advertising Opportunities as Greatest Strengths of Digital Place Based Media. NEW YORK, Oct. […]

Editorial
Tue, Oct 7, 2014 at 2:50 PM

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Digital Signage Pulse Presents a Featured DOOH Advertising Network: Digital Caddies

Studies indicate that in 2013 approximately 25 percent of all business decisions, valued at one million dollars and above, were made by golfers. That, among many other reasons, explains why golfers are a coveted target audience for advertisers. […]

Editorial
Mon, Sep 15, 2014 at 7:14 PM

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PQ Media: After 3 Yrs of Slowing Growth, Digital OOH Media Pacing Up 11% in 2014; Key Drivers Are Brazil/Russia Mega-Events; US Healthcare/Politics; Aussie Digi-Surge

August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]

Editorial
Mon, Aug 4, 2014 at 5:50 PM

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Digital Place Based Networks Deliver More A18-49 Impressions than Leading Network Primetime Shows and Top Basic Cable Nets

NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]

Editorial
Mon, Aug 4, 2014 at 5:32 PM

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MediaPost’s 6th Annual Digital Out of Home Awards at 2014 Video Everywhere Summit by Digital Place Based Advertising Association

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]

Editorial
Wed, Jul 30, 2014 at 2:08 PM

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Digital Signage Pulse’s Featured Digital Place Based Campaign: Q-tips Precision Tips on Gloss TV Network

Gloss TV (part of Gloss Media) is a nationwide network of digital signs in upscale nail salons and spas, headquartered in New York. The screens are installed in over 50, 000 locations and target a lucrative high-income clientele. Advertisers take advantage of Gloss TV’s captive audience and extended dwell times. […]

Editorial
Tue, Jul 29, 2014 at 8:15 PM

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Digital Place Based Media Revenue Growth Rate for 2013 Far Exceeded that of Overall U.S. Ad Industry

DPB: +13.0% TOTAL U.S.: +0.9% NEW YORK, April 14, 2014-- The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television. […]

Editorial
Mon, Apr 14, 2014 at 7:34 PM

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DOOH Aggregation Is Dead. Long Live DOOH Ad Serving Platforms!

Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]

Editorial
Fri, Mar 15, 2013 at 9:21 PM

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Hurdle Seven (Seven Hurdles to Success of Digital Signage Advertising)

7. Is content really King or is it the Emperor who has no clothes?  Most of the industry insiders are tired of the ubiquitous "Content is king" mantra. Nobody argues with it, but, ironically, very few networks follow it. […]

Editorial
Tue, Oct 9, 2012 at 3:09 AM

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Hurdle Six (Seven Hurdles to Success of Digital Signage Advertising)

6. Media currencies: advertisers will pay-per-what? Joint efforts by DPAA and Nielsen Media have brought a semblance of uniformity for some larger networks comparing them to television audiences via Nielsen's Fourth Screen Audience Report. […]

Editorial
Tue, Oct 9, 2012 at 2:50 AM

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Hurdle Five (Seven Hurdles to Success of Digital Signage Advertising)

5. Audience and ROI measurement: no industry-wide solution yet. One of the differences between online advertising and digital signage is in the ease of audience measurement. […]

Editorial
Tue, Oct 9, 2012 at 1:40 AM

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Hurdle Four (Seven Hurdles to Success of Digital Signage Advertising)

4. Aggravation of aggregation. The past 3 years have seen several DOOH ad space aggregators go out of business. […]

Editorial
Tue, Oct 9, 2012 at 1:33 AM

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Hurdle Three (Seven Hurdles to Success of Digital Signage Advertising)

3. Lack of comprehensive, reliable media buying tools. […]

Editorial
Tue, Oct 9, 2012 at 1:27 AM

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Hurdle Two (Seven Hurdles to Success of Digital Signage Asvertising)

2. Software price compression reality. The presence of so many software companies is a sign of market immaturity. […]

Editorial
Tue, Oct 9, 2012 at 1:21 AM

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