The annual OAAA/Geopath Out of Home Media Conference will be held virtually on the afternoons of April 13-15, 2021. This summit will bring senior agency and brand executives to the stage, along with leading industry analysts to discuss the changing marketplace and the implications it has for media professionals and consumers. […]
WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]
Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]
In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one size fits all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability. […]
Beijing InfoComm China 2020 successfully concluded the three-day physical event. 30,866 visitors attended the show. Precautionary measures such as mandatory mask-wearing and safe-distancing measures were put in place to help safeguard the well-being of participants. […]
A DPAA-sponsored feature. Adapt Media's DOOH screens can be found in airports, driver testing locations, gas stations and convenience stores and on roadsides. Laura Maurice, Senior Vice President, Sales, for Adapt Media and its sister company, Chameleon Digital Media, talked to Mel Stott about how the company has been keeping advertisers happy since 1998. […]
Digital Signage Expo has been the oldest event focusing on digital signage and digital out-of-home markets. As I remember, it started in 2004 under the name of Digital Retailing Expo. It was later renamed Digital Signage Expo and quickly grew to be one of the biggest, must-attend annual shows in the trade. […]
Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Learn about each of the programmatic transaction types and what it means as a buyer and seller. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. […]
In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? […]
Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH). Watch the video here. […]
In his Linkedin profile update, Mr. Jackson wrote that he has "decided now is the right time for me to move on." Mr. […]
Founder of China-based Eastidea Integrated Solutions Dmitry Shklyar recently told Mel Stott about how the company's AI tech enhances the long-existing niche of in-elevator DOOH advertising. […]
Adload Technologies runs a network of digital signs on the back of 18-wheeler trucks. Ranjit Phagura, the company’s CEO & Founder, recently told Mel Stott about his business. Please tell us about Adload Technologies’ screens. Where do you install them and how many do you have? […]
Octopus Interactive operates a national network of interactive screens inside Uber and Lyft vehicles. Cherian Thomas, Octopus CEO, told Mel Stott his company’s business model and plans for growth. You promote Octopus Interactive as the largest network of interactive screens inside Uber and Lyft vehicles. […]
Vibenomics, Inc. is a programmatic audio out-of-home advertising and experience company that powers custom radio stations for retailers. Vibenomics gives brands the ability to talk to shoppers directly at the point of sale. […]