Thursday, October 17, 2019

Editorial

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Programmatic DOOH ad platform Accretive Media succeeds by providing “never-before-available targeting and measurement” of campaigns

Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]

Editorial
Mon, Jun 25, 2018 at 7:00 PM

Sunday, June 10, 2018 Sun, Jun 10, 2018

How Canadian DOOH ad operator Media City attracts national and local advertisers

Media City, which describes itself as a non-traditional digital out-of-home ( DOOH ) advertising company, joined DPAA earlier this year. Sylvio Deluca, the company's CEO, spoke with Mel Stott about the company and the changes they have seen in the DOOH industry since launching 20 years ago. How many DOOH screens does Media City operate, where are they located, what is the content? […]

Editorial
Sun, Jun 10, 2018 at 8:36 PM

Friday, May 25, 2018 Fri, May 25, 2018

Sunday, May 6, 2018 Sun, May 6, 2018

The love triangle between GDPR, DOOH advertising and digital marketers

DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the growth of DOOH advertising In the blink of an eye, the GDPR will change the way digital marketers consider DOOH (digital out-of-home) in their marketing plans. […]

Editorial
Sun, May 6, 2018 at 4:39 PM

Friday, April 20, 2018 Fri, Apr 20, 2018

Tuesday, April 10, 2018 Tue, Apr 10, 2018

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