Sunday, July 21, 2024


Friday, November 3, 2023 Fri, Nov 3, 2023

How impression multipliers improve OOH campaign effectiveness

From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:11 AM

Thursday, April 27, 2023 Thu, Apr 27, 2023

Highlights of the DPAA’s LatamDOOH event and the POSSIBLE conference in Miami

As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]

Editorial · Promoted content
Thu, Apr 27, 2023 at 5:12 PM

Thursday, January 12, 2023 Thu, Jan 12, 2023

Solomon Partners’ perspective on trends in digital signage, OOH advertising and global ad spend: Media Monthly Report

The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023.  SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has  sprung to the forefront of the advertising industry for its  ability to dynamize content creation and exhibition, improve  customer experience, and boost sales and retention with  customers. […]

Thu, Jan 12, 2023 at 6:32 PM

Wednesday, November 9, 2022 Wed, Nov 9, 2022

Wednesday, September 28, 2022 Wed, Sep 28, 2022

Sunday, August 7, 2022 Sun, Aug 7, 2022

Sunday, May 8, 2022 Sun, May 8, 2022

Wednesday, April 27, 2022 Wed, Apr 27, 2022

Sunday, April 3, 2022 Sun, Apr 3, 2022

Monday, February 28, 2022 Mon, Feb 28, 2022

Wednesday, February 16, 2022 Wed, Feb 16, 2022

Monday, February 7, 2022 Mon, Feb 7, 2022

AR Wayfinding as a vital extension of digital signage in the post-pandemic world

Augmented reality is far from a new concept. Once a futuristic vision, a decade of innovation in AR has brought a wake of improvements to supporting technologies including content management, machine learning and AI, digital twins, and voice control – giving AR solutions a well-deserved boost into day-to-day technologies. Navigating the Modern Twists with AR Wayfinding. […]

Mon, Feb 7, 2022 at 9:52 PM

Sunday, September 19, 2021 Sun, Sep 19, 2021

Thursday, June 24, 2021 Thu, Jun 24, 2021

Wildstone Acquires Space Outdoor and Appoints Development Director

WILDSTONE Capital, Europe’s leading owner of outdoor media infrastructure have acquired Space Outdoor and appointed its Managing Director, Andrew Foster as Development Director.  [caption id="attachment_1512167" align="alignnone" width="320"] Andrew Foster[/caption] Hammersmith-headquartered Wildstone have made the acquisition as part of their ongoing expansion of the business which has grown tenfold over the past eighteen months. […]

Thu, Jun 24, 2021 at 8:00 AM

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