Editorial

Use this code to get 20% off Conference pass at DSE 2023 taking place December 2-5 in Las Vegas

Use the code DSPulse to get 20% off Conference pass or a free Expo pass at DSE 2023 in Las Vegas. Click to register here Conference Pass: Recommended for: Leaders that want access to "the works," including VIP activities with top attendees Advance $1,099 Until Nov 17 Access DSE/LDI expo hall, conference and more. Late $1,399 Access DSE/LDI expo hall, conference and more. […]

Editorial · Promoted content
Fri, Nov 24, 2023 at 12:10 AM

Permalink

This DOOH market research tool is more precise than any general search engine

If you have to research any topic in DOOH/digital signage industry, save a ton of time and effort by using this tool. Simply type in any industry-related keywords in the search field and get the most relevant, clean results, free of fake reports, clickbait and embellished vendor-pushed PR content. […]

Editorial
Wed, Nov 15, 2023 at 12:10 AM

Permalink

How digital signage software helps integrate various AV systems in your organisation

In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]

Editorial · Promoted content
Tue, Nov 14, 2023 at 12:10 AM

Permalink

How impression multipliers improve OOH campaign effectiveness

From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:11 AM

Permalink

OBIE Awards by OAAA are open for entries

OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:10 AM

Permalink

Highlights of the DPAA’s LatamDOOH event and the POSSIBLE conference in Miami

As usual, DPAA was at the center of it all, connecting members to opportunities and business conversations. It all happened at the Fontainbleau hotel, site of the new POSSIBLE conference. The POSSIBLE Event explored the future of marketing with over 2,000 people in attendance and celebrity speakers such as LL Cool J., Elon Musk, A-Rod, Jon Bon Jovi, plus marquee brands and global agencies. […]

Editorial · Promoted content
Thu, Apr 27, 2023 at 5:12 PM

Permalink

Solomon Partners’ perspective on trends in digital signage, OOH advertising and global ad spend: Media Monthly Report

The following excerpts are quoted from Solomon Partners' Media Monthly Report, January 2023.  SOLOMON’S PERSPECTIVE: TRENDS SHAPING THE DIGITAL SIGNAGE INDUSTRY In the past decade, digital signage has  sprung to the forefront of the advertising industry for its  ability to dynamize content creation and exhibition, improve  customer experience, and boost sales and retention with  customers. […]

Editorial
Thu, Jan 12, 2023 at 6:32 PM

Permalink

DOOH campaigns can now be activated anywhere in the world, from anywhere, at any time

The unrivalled creativity of digital out-of-home advertising (DOOH) and its ability to grab consumers' attention has seen the channel become an important part of the advertising toolkit. […]

Editorial
Wed, Nov 9, 2022 at 1:21 PM

Permalink

Exclusive code to get 20% off a DSE 2022 conference pass from Digital Signage Pulse

This will bring you 20% off any conference pass, or a free Expo hall pass. Use this code at registration: DSP20. Register here: DSE 2022 registration. […]

Editorial
Wed, Sep 28, 2022 at 5:02 PM

Permalink

DPAA member profile: DOOH ad management platform DoohClick

A DPAA-sponsored promotional feature. What does DoohClick do? We are an ad management platform for media owners who operate digital and classic/analogue out-of-home inventory. […]

Editorial
Sun, Aug 7, 2022 at 12:01 AM

Permalink

AdTECH: OOH – Toronto Conference May 24, 2022

On May 24 the Ministry of New Media is repeating their highly successful AdTECH: OOH - Toronto Conference, which was just held last year towards the end of the lockdown in October 2021. Even at that time, with masks and social distancing still required, the event saw over 100 attendees. […]

Editorial
Sun, May 8, 2022 at 5:04 PM

Permalink

AA/WARC: Pandemic recovery boosts UK ad spend to record level of £32bn in 2021; OOH up 28.9%

Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising. […]

Editorial
Wed, Apr 27, 2022 at 8:17 PM

Permalink

Third-party verification in DOOH is a need rather than a preference today

Third-party verification, a.k.a "proof of delivery" or "proof of play," has arrived in OOH. Here’s a breakdown of the latest developments in this market. In Australia’s highly developed OOH sector, third-party verification has come up fast over the last 5 years. […]

Editorial
Sun, Apr 3, 2022 at 7:22 PM

Permalink

DOOH plays its part in fighting the Russian invasion in Ukraine

A tiny, strategically located Ukrainian island in the Black Sea became famous after 13 Ukrainian border guards refused to surrender to Russian navy. Their response to a warning from an approaching Russian vessel to lay down their weapons or face bombing was, "Russian warship, go f*** yourself." That was the first day of the invasion, February 24, 2022. […]

Editorial
Mon, Feb 28, 2022 at 6:22 PM

Permalink

New privacy-focused restrictions on online ad targeting open opportunities for DOOH advertising businesses

Facebook Removes Detailed Targeting Options On January 19, 2022, Facebook announced that they are removing some detailed targeting options. […]

Editorial
Wed, Feb 16, 2022 at 7:32 PM

Permalink