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16:9: A Sanitizer Station That’s Also A Messaging Screen, Fever Sensor, People Counter, And …

The Dubai-based digital signage solutions provider Connectiv have taken one of those hybrid sanitizer dispenser/information screens from China and added a lot more capability. Connectiv juiced up what is otherwise becoming a commodity item by adding presence detection, fever screening and people counting for building capacity guidelines. […]

sixteen-nine.net
Thu, Jun 18, 2020 at 8:03 AM

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Why you should include DOOH advertising in your summer 2020 campaign (Vistar Media)

As summer begins (and we think about a return to normalcy), advertisers are on the hunt for the most effective strategies to reach consumers once they're on-the-go again. During this highly anticipated and fast-paced season, digital out-of-home offers powerful capabilities that provide brands flexible ways to approach campaigns based on their needs. […]

info.vistarmedia.com
Thu, Jun 18, 2020 at 12:08 AM

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Digital Signage Expo 2020 Opens Exhibit Hall Registration for September 16 and 17, in Las Vegas (DSConnection)

Atlanta – Digital Signage Expo (DSE) announced today that registration for its 2020 exhibit hall is now open. The DSE exhibit hall will be open on Wednesday and Thursday, September 16 and 17, at the Las Vegas Convention Center. Exhibit hall passes are free to qualified attendees. […]

digitalsignageconnection.com
Wed, Jun 17, 2020 at 6:25 PM

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OOH real estate firm Landmark Infrastructure Partners LP sells its European outdoor advertising portfolio (GlobeNewswire)

Landmark Infrastructure Partners LP (the “Partnership” or “Landmark”) (NASDAQ: LMRK) has completed the sale of its interests in the joint venture that holds its European outdoor advertising portfolio for a purchase price of £95 million (“Transaction”), subject to certain adjustments. […]

globenewswire.com
Wed, Jun 17, 2020 at 6:20 PM

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Broadsign’s Ben Allman: Why now is the time for programmatic DOOH (AdNews)

As audiences gradually edge their way closer to pre-COVID levels, the industry eagerly waits to see at what rate the corresponding ad dollars will return. While a number of prominent OOH publishers have recently reported an increase in briefing activity, it comes as no surprise that many marketers have had their budgets slashed or scrapped altogether thanks to COVID. […]

adnews.com.au
Wed, Jun 17, 2020 at 6:08 PM

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The hard lessons Adam Malone learned as VP of DOmedia (OOHToday)

In 2009, I joined a VC-backed start-up, DOmedia, that aimed to “change the way OOH media was bought and sold”. We wanted to “disrupt” the “traditional” and “antiquated” OOH industry. Our online marketplace would usher in a “new age”. […]

oohtoday.com
Wed, Jun 17, 2020 at 5:59 PM

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Out-of-home debt markets show resiliency throughout the pandemic (Billboard Insider)

The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. […]

billboardinsider.com
Wed, Jun 17, 2020 at 5:22 PM

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16:9: Westfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade

The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier version that has been up for eight years. […]

sixteen-nine.net
Wed, Jun 17, 2020 at 12:39 PM

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16:9: LG Gets Serious About Direct View LED With Big Lineup Expansion, Indoor And Out

LG’s US Business Solutions unit is getting very serious about LED – both indoor and outdoor. […]

sixteen-nine.net
Wed, Jun 17, 2020 at 11:37 AM

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Ad Age: Magna says linear ad sales for TV, radio, print and out-of-home will suffer the most in 2020

Moving into 2021, Magna expects U.S. advertising sales to rebound, gaining 4 percent to $222 billion. However, the U.S. […]

adage.com
Tue, Jun 16, 2020 at 7:34 PM

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Global ad marketplace to drop 7% this year, rebound next year, Magna says; OOH to decline by 22% in the US (Marketing Dive)

US media owners' advertising revenues from linear ad sales are forecast to decline 16% in 2020, including a 22% drop for out-of-home sales. Total media owner advertising revenues, which includes linear and digital formats, are expected to decline by 7.2% to $42 billion in 2020, according to a new Magna report shared with Marketing Dive that reflects the media landscape after COVID-19. […]

marketingdive.com
Tue, Jun 16, 2020 at 7:34 PM

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MediaPost: GroupM Forecasts 13% Drop In U.S Ad Spending In 2020, OOH to drop 21%

Out-of-home advertising is expected to take a 21% hit this year. GroupM is now forecasting a 13% drop in U.S. ad expenditures for 2020 (excluding political) to about $208 billion, followed by a rebound of 4% in 2021 to $216.6 billion. […]

mediapost.com
Tue, Jun 16, 2020 at 7:34 PM

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Moodie Davitt Report: How the pandemic affected oOh!media’s business and how the company sees the future

Exclusive interview with oOh!media's Chief Commercial and Product Officer Robbie Dery. The Moodie Davitt Report: Can you outline the scale of impact of the COVID-19 crisis on your business, and that of your partners, from airports to brands? Robbie Dery: A fundamental driver of media and advertising revenue is targeting audiences in sufficient volumes. […]

moodiedavittreport.com
Tue, Jun 16, 2020 at 7:24 PM

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Japanese DOOH network LIVE BOARD to use real-time campaign verification data from Seedooh platform (AdNews)

The integration will enable agencies and advertisers using the LIVE BOARD network to access independently verified campaign data via Seedooh’s real-time dashboard. Tom Richter, Seedooh Founder and CEO says the LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third largest outdoor market in the world. […]

adnews.com.au
Tue, Jun 16, 2020 at 7:02 PM

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XTD to handle programmatic ad sales for Swift Media’s 1,400-screen DOOH network in healthcare facilities (Mumbrella)

XTD’s ‘Motio’ continues to grow – The specialist place-based media company announced earlier this month the representation of the Caltex on-the-go network adding to its recently acquired Health network from oOh! media (ASX:OML) and its indoor sports and leisure network earlier in the year. […]

mumbrella.com.au
Tue, Jun 16, 2020 at 6:57 PM

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