OAAA 2024 OOH Media Conference, Carlsbad, California Opening Keynote: Anna Bager, President & CEO, OAAA. Tuesday, April 30, 2024 Welcome to the 2024 OAAA OOH Media Conference. […]
As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even ... […]
This document represents the first phase to publish Standards for the measurement of Out-of-Home (OOH) Media Audiences intended to foster a common core of metrics that can be applied across the full expanse of out-of-home media, as well as provide for comparability to other measured media. […]
by Tony Jarvis , Op-Ed Contributor. Consequently, this MRC document is considered not only flawed, but out-of-step with measurement and metrics for other media including TV, Cinema, Print, audio, etc. As such, any accreditations earned based on these standards would be specious, i.e., B.S. […]
By Jason Notte. The upwards of 20,000 retail media screens installed at those locations would supplement mobile ads offered to more than 7 million customers through T-Mobile’s T Life application. The retail media network and the Plex deal add sizable T-Mobile Advertising audiences to the millions of people who view the 55,000 T-Mobile Advertising-driven screens currently in U.S. […]
Peyton Bigora, Staff Reporter. The chain will deploy tech including kiosks and digital screens from Quad/Graphics in 16 stores and plans eventually to introduce the gear chainwide. […]
Commercial Integrator Expo is a full-featured exposition and conference addressing the needs of today’s fixed installation audiovisual systems professionals and technology managers, has opened registration for Commercial Integrator Expo 2024. […]
Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred from taking compensation. […]
NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]
by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. […]
by Sara Lebow, Senior Analyst. Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers. […]
Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an enterprise value which is almost twice as much as OUTFRONT or Clear Channel Outdoor. […]
by Arielle Feger. The analysis covered sales lift studies for CPG brands in categories across the store, including candy, snacks, and produce. Blueberries, the top performing product, achieved a 17.6% sales lift via its in-store campaign that highlighted the product’s health benefits. […]
29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]
Anyone who does a lot of commercial flying for business travel knows the quality of information on the screens at depature gates is all ... […]
