By Park Ung. City government takes action after light pollution complaints. The Seoul Metropolitan Government has set stricter nighttime brightness limits on large LED billboards across the capital in response to concerns over visual fatigue among pedestrians and drivers. […]
Nine Entertainment Co. (Nine) has completed its 100 per cent acquisition of QMS Media (QMS), marking a definitive shift in Nine’s portfolio, and positioning the group as Australia and New Zealand’s first fully integrated, digital-first media powerhouse. […]
The Chinese display manufacturer and the Japanese electronics group have now entered into legally binding definitive agreements that cover a wide-ranging collaboration in home entertainment, including digital signage and professional visual solutions. Under the agreement, Sony will carve out its entire home entertainment business into a newly established subsidiary. […]
NEW YORK, March 31, 2026 -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. […]
Moorgate Capital just issued its 2025 State of the OOH industry report. The public US out-of-home companies have been adding approximately 500 new digital billboards a year. Lamar leads in installations. […]
LED Truck Media operates in major metropolitan markets across the U.S., providing mobile LED billboard campaigns for brands, agencies, political campaigns, event promoters, and local businesses. Its presence spans key markets including Miami, Atlanta, Nashville, Charlotte, Orlando, Tampa, and dozens of additional cities throughout the Southeast and beyond. […]
NEW YORK – April 1, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its plans for the Digital Out of Home session at the POSSIBLE Conference on April 27 in Miami. […]
NEW YORK – March 31, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. […]
There's still a clear imbalance in retail media: people still do most of their shopping in physical stores, but little advertising spend goes there. Mediamarkt Saturn is determined to close this gap – guided by a major role model from the U.S. Brick-and-mortar stores remain underrepresented in media planning. […]
Marketing Dive interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective. We’re absolutely bullish on our in-store media network. We launched our pilot in June. […]
Boston Omaha’s 2025 revenue grew to $114.4 million, but net loss widened to $12.4 million amid sizable unrealized and fair value investment losses. The company closed 2025 with strong liquidity and $536.1 million in total equity, repurchasing shares and highlighting the significance of its sizable Sky Harbour investment on its balance sheet. […]
by Florian Rotberg. Delhi | After two years of planning and construction, India’s most ambitious digital-out-of-home installation has gone live. Weighing 350 tons and delivering a 12K visual experience, the Skycom Social Tree is not only among the highest resolution LED DooH structures ever built in the country - it is almost certainly the heaviest and most distinctive. […]
by Dave Haynes. Airports are by their nature some of the most linguistically diverse places on the planet – especially major hub airports that handle a lot of international flights. So applying technology like real-time translation and AI makes perfect sense for airport operators who have questions from travelers coming at them 24/7, and not all in the common languages of that city or country. […]
by Balthasar Mayer. Combining screens from three different Retail Media Network providers, the Retail Media Alliance brings Edeka’s in-store media together into a single, unified network – managed and sold by Inovisco. As one of Germany’s biggest grocery retailers, Edeka Group has always been a highly sought-after partner for retail media. […]
James Macdonald, Co-founder & CRO, Limelight. A conflict of interest in ad tech rarely looks dramatic. It’s subtle. […]
