Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing. Active OOH sectors now are insurance, banking and alcohol. […]
Insider’s Take: All of the publicly traded companies have had to make moves to deal with reduced revenues and cash flow due to the pandemic. CCO back in April announced the sale of their Chinese subsidiary, Clear Media. At that time they announced a number of cost cutting moves, including deferring capex, and reducing operating expenses including a reduction in executive compensation. […]
WOO President Tom Goddard will take on the additional role of Executive Chairman, heading a team of General Secretary Mark Flys, Marketing and Insight Director Richard Saturley, Event Director Anna Pisano and Data/Insights Manager Heather Wallace. John Ellery was appointed Executive Director of FEPE International in 2004, which was founded back in 1959 and which preceded WOO. […]
DALLAS, TX – 06/10, 2020 – Ultravision International announces that NEC Corporation, NEC Display Solutions of America, Inc., NEC Display Solutions, Ltd., NEC Display Solutions Europe GmbH, and S[quadrat]GmbH have entered into a license agreement related to Ultravision’s LED Display patents. […]
The operating challenges presented by the novel coronavirus have prompted a bunch of companies to start marketing solutions that are framed around using technology to get businesses back open and running safely. It started with a handful of solutions by smaller companies, but now the big guys – like Samsung – are getting involved. […]
LG has joined Korean rival Samsung in actively marketing a direct view LED solution for cinema operators, as an alternative to projection systems. The big pitch behind the new 3.3mm pitch LED product is image quality – like deep blacks and color uniformity – and the ability for cinema operators to win back space and add new rows of seating because the projection room is eliminated. […]
"Traffic could come to a standstill." By Gio Benitez and Mina Kaji. As states start to ease restrictions, the man who coined the term "gridlock" is warning that drivers could face an unprecedented level of traffic if people avoid mass transit due to COVID-19 concerns. […]
Could the coronavirus doom the touchscreen kiosks that were widely adopted by Wawa, banks, airports, and retail stores? Industry leaders and experts say the touchscreens aren’t going away. Instead, they will likely become just one option for consumers to order food or check out items. […]
More than half of consumers (53%) plan to get away on a summer vacation, according to a new survey by The Out of Home Advertising Association of America (OAAA), a trade association representing billboard advertisers. Road trips will be back in a big way this summer, with 62% of consumers planning to travel by car for summer vacation — up 72% from last summer. […]
LIVE BOARD is a joint venture between Docomo (Japan’s largest telecommunications business) and Dentsu (Japan’s largest advertising agency business). LIVE BOARD was launched in early 2019 with a vision to become the world’s largest DOOH AdNetwork Operator that delivers advertisements based on real-time audience data. […]
Overall travel continued to increase in Week 13, despite Tropical Storm Cristobal impacts Nationally, when compared to typical travel,[2] Week 13 (Saturday, June 6 – Friday, June 12) saw: Personal travel down 7% vs. 12% in Week 12 Long haul truck travel down 3% vs. 3% in Week 12 Local fleets in Metro Areas down 2% vs. […]
Out of Home advertising—up until Q1 of 2020—had experienced 10 years or 66 quarters of growth. […]
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no idea what “bulletin” “static” or “display” even means. […]
How have you customized off-the-shelf products to make them work in your environment? This week’s question is answered by members of the DSE Advisory Board INTEGRATOR COUNCIL “We have clients with specific needs that require customized approaches to software and hardware. Whenever customizing the off-the-shelf product, there must be support in place. […]
Business travelers familiar with the hellscape that was the old LaGuardia airport in New York won’t recognize it if/when they start getting back on airplanes for things other than family emergencies. […]
