Since April there has been a significant growth in daily miles travelled in all DMA’s. You should look up your DMA and send the info to your customers. Here’s the report for the #1 rated New York DMA. […]
Presented by Hathway and Intersection. Agenda, speakers and registration. Anna Bager, President and CEO, OAAA. […]
By Paul Wright, founder and CEO of SignValue. Here are some of the reasons that our clients decide to sell their out-of-home assets, with some comments. Enjoyment is Gone – I really liked developing new locations, but I hate the ongoing advertising sales. […]
This is a very impressive marketing center for a multi-building real estate development in Tampa, Florida – using a variety of technologies and real-time data to help sell commercial space. It mashes up 3D printing, projection mapping, a pile of real-time data sets and flat panel displays in one big, dedicated room owned and hosted by the property developers, SPP. […]
The Entertainment & Recreation industries, like most modern arenas of business, have been uniquely impacted by the COVID-19 shutdowns and confusion. Many film and serialized television projects have been postponed or canceled due to the pandemic, and those that have soldiered through have had to reduce locations shoots to accommodate tightening budgets and travel restrictions. […]
In supermarkets and convenience stores, one of the biggest draws on electrical power are refrigerated cases. Not only does it take valuable energy to keep them cold, but every time a customer opens one, valuable cold air is lost and the refrigerator has to work harder to keep cool. […]
By Chris Grosso, Chief Operating Officer of Intersection. Now, as cities reopen, people are out and about, but behaviors are changing. People are still not commuting to city centers as they continue to work from home, but they are shopping at the neighborhood store, eating at a local restaurant, and checking out the nearest park. […]
The Digital Signage Summit held each summer in Germany by Munich’s invidis and Integrated Systems Events has been shifted to an online event – set for July 29-30. The decision is, of course, necessitated by the ongoing pandemic. […]
Your out-of-home company needs to avoid dealing with Kendrick J Turner’s Let Freedom Ring. He asks to run a long term civil rights message on your billboards with payment via ACH. The ACH never happens or is rejected. […]
Building on the IAB Tech Lab’s OpenDirect structure, this new standard will become the go-to source of information for those outside the industry to connect with OOH and incorporate it into their plans. It’s a wide-ranging document and if you’ve opened the specification you’ll know there’s a huge amount in there to decipher. […]
Sophie Pemberton, Group Strategy Director, &, Charlotte McDougall, Audience Planning Manager, at Talon Outdoor. Ada is built for agility, so adapting the product to support an entirely new set of relevant, timely and insightful data tailored to the OOH industry is just part of its ongoing evolution. […]
Broadsign software enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralized platform, significantly streamlining their DOOH workflows. […]
Among the practical implications: Combined with billboards’ resilience against blocking, retention effectiveness “substantially broadens their potential, increasing utility to executives seeking to influence existing customers.” A regional billboard campaign “provides clear indications of billboard influence both on new and on existing customers. […]
JCDecaux UK has been awarded the 5-year Merseyrail outdoor advertising contract by Merseyrail Electrics 2002 Ltd, following a competitive tender. Merseyrail is the commuter rail network serving the Liverpool City Region. […]
Steve McNeeley of Tantara Partners assembles a whole string of buzzwords he’d like to see vanish: Maybe you could reach out to me and touch base so we could ideate and have a dialogue about synergies and best practices that are in your wheelhouse and have the bandwidth to be a disruptor and move the needle…plus are agile and leverage cloud based strategies to achieve digital transformation…you can loop in colleagues to collaborate or take off line to do a deep dive…feel free to ruminate with those up the ladder and then circle back…also we need to facilitate brainstorming hyper acronyms…when do you have some downtime to get on the calendar with my assistant? […]
