Global ad marketplace to drop 7% this year, rebound next year, Magna says; OOH to decline by 22% in the US (Marketing Dive)
US media owners' advertising revenues from linear ad sales are forecast to decline 16% in 2020, including a 22% drop for out-of-home sales. Total media owner advertising revenues, which includes linear and digital formats, are expected to decline by 7.2% to $42 billion in 2020, according to a new Magna report shared with Marketing Dive that reflects the media landscape after COVID-19. […]
Tue, Jun 16, 2020 at 7:34 PM