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Outdoor tobacco advertising to almost completely disappear in Germany (I Am Expat)

At the end of last week the Bundestag passed a law that prohibits the outdoor advertising of tobacco products, for example in the form of posters or billboards. Such advertising may in future only be shown in tobacco shops. The law also prohibits advertisements for smoking in cinemas if the respective film is approved for younger audiences. […]

iamexpat.de
Sun, Jul 5, 2020 at 11:26 PM

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Deutsche Welle: Germany the last EU country to limit outdoor advertising of tobacco products from January 2022

Germany is set to introduce a series of restrictions on the advertising of tobacco products in streets, at bus stops and in cinemas. It's the only EU state that still allows tobacco products being broadly advertised. […]

dw.com
Sat, Jul 4, 2020 at 7:17 PM

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Average daily miles dips slightly to 93% of normal, reports Geopath (Billboard Insider)

Geopath reports that average daily miles travelled for the week ended June 29 dipped slightly to 93% of normal versus a pre-covid baseline. You can look up your state’s increase in the chart below. […]

billboardinsider.com
Sat, Jul 4, 2020 at 7:00 PM

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DOOH screens in rideshare cars: Octopus Interactive is poised for post-pandemic rebound

Octopus Interactive operates a national network of interactive screens inside Uber and Lyft vehicles. Cherian Thomas, Octopus CEO, told Mel Stott his company’s business model and plans for growth. You promote Octopus Interactive as the largest network of interactive screens inside Uber and Lyft vehicles. […]

Editorial
Sat, Jul 4, 2020 at 5:10 PM

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A look at the growth of digital billboards in South Africa (Bizcommunity)

Around seven years ago, there were only two or three media owners in South Africa that had constructed digital billboards and, as a result, they could largely dictate pricing. At the time, the billboard industry in SA was in the early stages of transformation following the rapid uptake and expansion of digital out of home (DOOH) globally. […]

bizcommunity.com
Sat, Jul 4, 2020 at 4:58 PM

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16:9: Mood Media Details Plans For Chapter 11 Bankruptcy Filing

The on-premise media solutions company Mood Media has started a process that would lead to it filing for bankruptcy and reorganization by the end of the month. The company, based in Austin, TX, says it will continue to operate while all this happens. […]

sixteen-nine.net
Fri, Jul 3, 2020 at 11:57 AM

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MediaPost: A bright spot: political ad spending on OOH is headed for a record

Kantar tracking service says political spending on out-of-home ads was up 75% in the first four months of 2020 compared to the same period of 2018. This uptick fits into a broader context: Political-ad spending has not been derailed by the pandemic. Contested primaries, partisan passions, and the presidential race are pushing an extended and well-funded election cycle. […]

mediapost.com
Thu, Jul 2, 2020 at 11:11 PM

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Ad spend in Australia and New Zealand falls “worse than expected,” OOH down 71.1% (Mumbrella)

Outdoor was down 71.1% and cinema 79%, driven by lockdown conditions, and radio also fell steeply, down by 55.8%. TV was back by 35.6%, newspapers by 46.1% despite record readership figures, magazines by 57.4%, and digital 26.4%. The media agency-funded ad market fell 40.4% in May, a record decline of $234m, according to the latest Standard Media Index (SMI) figures. […]

mumbrella.com.au
Thu, Jul 2, 2020 at 7:27 PM

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Is Landmark finished with the OOH industry? (Billboard Insider)

Bloomberg is reporting that American Infrastructure Funds is exploring the sale of Landmark Dividend LLC. Insiders Take: We recently reported on Landmark’s announcing the sale of their joint venture that holds its European outdoor assets for 95 million pounds or $119 million US equivalent. The company said they would use proceeds to reduce bank borrowings. […]

billboardinsider.com
Thu, Jul 2, 2020 at 7:09 PM

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WPP’s Xaxis exec says only digital OOH ads can react fast enough to changing outdoor environments (Marketing Dive)

Roey Franco, VP of product innovation at WPP's Xaxis. Even in geographies where car and foot traffic is up, overall, trends fluctuate week-to-week as consumers watch the news and officials tighten or loosen the rules. Protests and curfews in dozens of cities have added new considerations to the mix. […]

marketingdive.com
Thu, Jul 2, 2020 at 5:23 PM

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Stephen Freitas to retire from the role of OAAA’s CMO (Billboard Insider)

After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. […]

billboardinsider.com
Thu, Jul 2, 2020 at 5:22 PM

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Clear Channel Outdoor Holdings, Inc. Regains Compliance With NYSE Minimum Price Listing Standard (Stock House)

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has been notified by the New York Stock Exchange (NYSE) that it has regained compliance with the NYSE's continued listing standards. […]

stockhouse.com
Thu, Jul 2, 2020 at 12:57 AM

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Cape Town OOH operator Urban Signs merges with Tractor Outdoor to form Urbantrac (The Media Online)

Urbantrac will be run and operate exclusively under the Tractor Media umbrella. “We have long prided ourselves on our extensive portfolio of premium Cape Town locations and this partnership has further entrenched our market dominance in Cape Town,” says Ben Harris, Managing Director at Tractor Outdoor. […]

themediaonline.co.za
Thu, Jul 2, 2020 at 12:11 AM

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3 phrases Billboard Insider wants to banish from out-of-home lexicon

Kevin Gleason suggested recently that we banish “board” from our out of home vocabulary. Here are 3 more phrases Insider would like to retire. Lean in when used by a 50-something white male out of home or ad agency executive to sound sensitive and hip. […]

billboardinsider.com
Thu, Jul 2, 2020 at 12:10 AM

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BBC News: Coronavirus dictates new seating plans for reopening cinemas and restaurants

Things may look a little different this weekend, if you're venturing out beyond the living room after months of lockdown. An easing of coronavirus restrictions means cinemas, bars and restaurants can reopen on Saturday, 4 July. But it won't be all futuristic plastic pods, bubble booths or robot waiters, as your social-media feed might suggest. […]

bbc.com
Thu, Jul 2, 2020 at 12:08 AM

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