By Catherine Perloff, Adweek staff reporter. Despite being a place for buzzy brands to advertise, the process of buying ads on the MTA has remained low-tech, with inventory only available via directly sold insertion orders. […]
by Ariana Perez-Castells. Philly has some of the country’s most congested roads. That’s great news for billboard advertisers. […]
Brian Coleman, CFO, Clear Channel Outdoor. Unfortunately, after — shortly after it was launched, there was some geopolitical events, including the invasion of Ukraine, that caused us to pivot on the process we were undergoing and prioritized the lower-margin noncore to Europe businesses, which we continue to look at. In fact, we successfully closed the sale of Switzerland at the end of March. […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 1st Quarter 2023 financials. […]
Lisa & Dan Nausley. If features and benefits don’t persuade people to buy, what does? The answer lies in emotions. […]
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
Youngji Moon, Programmatic Trader at GroupM. We recently ran an ad campaign for a world-famous sports apparel company. The advertiser was targeting young people who were interested in running and encouraged them to participate in a marathon. […]
One of our advertisers (WAAVE Medical Marijuana Dispensary) received notice on Friday, May 12, 2023, from the Maryland Cannabis Administration, stating that they must sign an attestation that they will comply with the new advertising regulations that were part of the lager cannabis reform bill that passed and was signed by the Governor last week (please see page 82 in the following link for the advertisement regulations: https://mgaleg.maryland.gov/2023RS/Chapters_noln/CH_254_hb0556e.pdf) Based upon this signed legislation from the Governor of Maryland, the State is banning OOH: “ENGAGE IN ADVERTISING BY MEANS OF PLACING AN ADVERTISEMENT ON THE SIDE OF A BUILDING OR ANOTHER PUBLICLY VISIBLE LOCATION OF ANY FORM, INCLUDING A SIGN, A POSTER, A PLACARD, A DEVICE, A GRAPHIC DISPLAY, AN OUTDOOR BILLBOARD, OR A FREESTANDING SIGNBOARD. […]
SignValue has prepared the following analysis of OUTFRONT’s 1st Quarter 2023 financials. […]
Image via Twitter – credit Vincent_Teoh The Society for Information Display’s annual display nerd fest – called Display Week – is on this week ... […]
One of the biggest challenges with putting digital displays in retail at the point of decision for shoppers – in the aisles and in ... […]
InfoComm 2023 is now coming up pretty quickly, and it is now less than three weeks until the big Sixteen:Nine Digital Signage Mixer on ... […]
DSE will create new networking lounges on the show floor designated for vertical market meetups in retail, DOOH, pro AV, and hospitality. These lounges will establish centralized locations for like-minded professionals to start and join important conversations. […]
Following the closing of the Merger, the combined company is expected to operate under the name “Adomni, Inc.” NEW YORK, May 24, 2023 -- Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient '' or the “Company”), a cloud-based software platform for digital advertising, and Adomni Inc. […]
'California pot industry facing extinction event' screams one headline. You might want to have your out of home credit manager keep close watch on your cannabis clients. Wholesale Cannabis prices declined by an average of 27% in 2022 due to an increase in legal cannabis outlets. […]
