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The problem with retail media: it won’t fix the footfall problem (Retail-Insight)

Mike Fantis is Vice President, Managing Partner at DAC Group UK. Footfall was in decline even before the pandemic and growing numbers of traditional retailers are investing heavily in their retail media portfolios as a means to shore up revenues. But, and let’s be honest with ourselves here, when is the last time that in-store advertising really improved your customer experience? […]

retail-insight-network.com
Sun, Aug 2 at 7:36 PM

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Eletromidia connects its street furniture and elevator screens with Impulso’s in-store screens in Brasil (Invidis)

by Florian Rotberg. The agreement links digital screens in public spaces with more than 14,000 displays inside RD Saúde locations. Advertisers will be able to activate targeted DOOH campaigns around specific store locations and continue communicating with consumers once they enter the retail environment, with 14,000 displays inside RD Saúde locations. […]

invidis.com
Sun, Aug 2 at 7:24 PM

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Why OOH and social should be planned as one connected system (Retail Focus)

By Alex Marks, Posterscope. The dual screen relationship between social media and TV has long been understood, but our recent study ‘The Point of Social’ highlights that one of the most under used media channel partnerships is actually OOH and social, and this is particularly true in a retail environment. […]

retail-focus.co.uk
Fri, Jul 31 at 11:20 PM

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Hungary introduces drastic restrictions on outdoor advertising (Invidis)

by Balthasar Mayer: Prime Minister Péter Magyar’s government is continuing its post-Orbán reform agenda in Hungary. Following the 2026 ban on “hateful political advertising,” the new law prohibits advertising structures larger than 15 square meters in public spaces. Operators must remove existing installations at their own expense. […]

invidis.com
Fri, Jul 31 at 11:10 PM

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Fire-side chat at India’s OAC 2026 ‘Frankly, my dear, I don’t give an impression!’ (Media4Growth)

Shripad Ashtekar, Managing Director, Signpost India Ltd, in a candid fire-side chat anchored by Dr. Dwarika Uniyal, Pro VC and Director of RV University, at OAC 2026. Prof. […]

media4growth.com
Fri, Jul 31 at 12:11 AM

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One of the UK’s fastest-growing digital out-of-home (DOOH) operators, Route Media, expands its network in Cardiff (News From Wales)

Two large-format digital screens have been installed at Culverhouse Cross, with a further two unveiled at Queensgate Roundabout in Cardiff Bay. […]

newsfromwales.co.uk
Fri, Jul 31 at 12:10 AM

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JCDecaux reports +5.7% organic growth in H1 2026, revenue at €1,953.9m

Solid revenue momentum +5.7% organic growth in H1, revenue at €1,953.9m +5.7% organic growth in Q2, above our expectations +14.5% organic digital growth in H1, digital 42.8% of Group revenue +30.9% organic programmatic growth in H1, 12.3% of digital revenue Strong financial performance +16.8% Operating Margin at €359.0m, 18.4% of the revenue, up 190bps yoy +53.5% recurring EBIT at €136.2m +84.7% Net Income Group share at €140.1m, +23.3% excl. […]

JCDecaux
Thu, Jul 30 at 11:32 PM

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Creative Realities wins digital signage provider contract for the Tennessee Titans’ new Nissan Stadium ahead of its planned 2027 opening (Globenewswire)

CRI to deploy approximately 1,600 digital display and IPTV endpoints throughout the new venue. LOUISVILLE, Ky -- Creative Realities, Inc. has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium, an enclosed venue under construction in Nashville. […]

globenewswire.com · Promoted content
Thu, Jul 30 at 11:27 PM

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Harkey Media has acquired 406 digital and static outdoor advertising displays from Media Choice in Texas (Billboard Insider)

The portfolio includes digital and traditional bulletin displays serving growing communities throughout the state. As part of the transaction, Harkey Media and Media Choice have also agreed to collaborate on select development opportunities in the region. Media Choice will continue to operate independently and maintain a strong presence in the outdoor advertising industry. […]

billboardinsider.com
Thu, Jul 30 at 5:31 PM

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Academy Sports + Outdoors chain launches retail media network (Chain Store Age)

The sporting goods and outdoor recreation retailer has launched Academy Retail Media (ARM) in an effort to create more relevant customer experiences and measurable growth opportunities for advertisers. The network enables brands to reach verified Academy customers across onsite, in-app, and off-site channels and connect media exposure to online and in-store sales. […]

chainstoreage.com
Thu, Jul 30 at 12:10 AM

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Canadian Out-of-Home Awards event will take October 7, 2026 in Toronto, entry submission deadline: August 21

Submissions should include compelling case materials & written briefs that showcase both creative excellence and business impact. Video submissions are encouraged along with high resolution photos. Campaign Eligibility Dates: August 2025 to August 2026. […]

commb.ca · Promoted content
Thu, Jul 30 at 12:10 AM

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UK advertising spend rises 9.3% to £11.7bn in Q1 2026, OOH up 15.0%; DOOH grew 17.6% (WARC)

Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels to reach audiences London, July 30, 2026: The Advertising Association and WARC have today published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion. […]

WARC
Wed, Jul 29 at 8:20 PM

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Investors seek control of Ströer, plan to get rid of its non-OOH business (Invidis)

by Florian Rotberg. Infrastructure investors I Squared Capital and Infravia Capital Partners are preparing to take control of Ströer. If the deal goes ahead, Germany's largest out-of-home media company could face a strategic refocusing on its core advertising business. […]

invidis.com
Wed, Jul 29 at 4:50 PM

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Innovations in LCD technology are aimed at keeping the premium segment strong (Invidis)

by Balthasar Mayer. LCD displays are a mature technology, yet their capabilities are still being pushed. MicroRGB highlights ongoing innovation in the premium segment, and the first models made their way into the digital signage market. […]

invidis.com
Wed, Jul 29 at 4:38 PM

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Eyewear brand Blacksheep used 25 LED trucks to protest against Google’s ad costs. Google is unfased (Invidis)

by Valentin Klaß. The synchronized displays showed a single message: “Shame on you, Google.” Blacksheep aimed the protest at what it calls unjustified advertising costs charged by Google. […]

invidis.com
Wed, Jul 29 at 4:33 PM

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