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Lack of knowledge still a barrier for advertisers to start using OOH (Billboard Insider)

Katy Conway, 75Media. An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works. According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs dominate the related search terms. […]
Wed, Jun 7 at 4:54 PM

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