Friday, July 19, 2024

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Thursday, July 18 Thu, Jul 18

Amazon’s Audible claims biggest Augmented Reality DOOH campaign to date (More About Advertising)

Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital Out of Home screens worldwide including NYC’s Times Square, Washington DC’s National Harbor and London’s Meridian Steps. Agencies involved are Fold7, production studio, GroupM OOH and Wavemaker. […]
Thu, Jul 18 at 9:58 PM

Starbucks and Mercedes-Benz to install High-Power Charging stations at more than 100 coffee shops across the U.S. (Retail Touch Points)

The partnership with Mercedes follows a similar partnership with Volvo that opened EV charging stations at Starbucks locations along the route from Denver to Seattle in late 2023. Through these and other partnerships, U.S. customers now have access to EV charging at or nearby more than 1,000 Starbucks locations across the country. […]
Thu, Jul 18 at 3:14 PM

In Memoriam: Digital Signage Legend Dave Petricig (Commercial Integrator)

Our industry’s collective heart is broken, as we have lost one of our best representatives. Dave Petricig was not only a straightforward, trusted rep for all the brands he graced with his presence; he was also an industry mentor to any who asked. Dave was instrumental in helping my team and the team at PingHD to create a simple, easy CMS that has stood the test of time. […]
Thu, Jul 18 at 12:10 AM

Wednesday, July 17 Wed, Jul 17

OAAA explains its position on the pause in political advertising following the assassination attempt on Trump (Billboard Insider)

Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage them to engage political ad clients. […]
Wed, Jul 17 at 3:36 PM

Tuesday, July 16 Tue, Jul 16

After four years of absense, Intersection wins back the contract to sell bus and shelter advertising across suburban Chicago

Intersection assumes role as exclusive advertising partner for Pace, expands market footprint in greater Chicagoland Chicago, IL - July 16, 2024 - Intersection, an experience-driven out-of-home media and technology company, has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. […]

Intersection · Promoted content
Tue, Jul 16 at 7:44 PM

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