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Following the Cooler Screens disaster, Walgreens rebuilds its in-store retail media business (EMARKETER)

by Rachel Wolff: Walgreens is making a renewed push to attract in-store retail media dollars. The pharmacy chain is partnering with retail media platform Looma to install digital screens in 1,200 stores by early 2027, per a LinkedIn announcement from John Storms, Walgreens’ vice president of digital and retail media. […]

emarketer.com
Mon, Sep 14 at 12:10 AM

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Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with in-store digital screens (Modern Retail)

By Mitchell Parton: Walgreens wants to make digital in-store ad placements a bigger part of its retail media business. The chain plans to add digital screens with advertising and educational content in 1,200 of its stores beginning in October, a partnership with in-store media firm Looma. […]

modernretail.co
Mon, Sep 14 at 12:06 AM

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The DOOH ecosystem – by Times OOH

Digital Out-of-Home (DOOH) advertising is not simply about putting an ad on a digital screen. Behind every impression is an ecosystem of platforms, data, technology, and multiple stakeholders working together. Here’s how the pieces connect: 🔹 Advertiser / Brand — Defines the marketing objective and target audience. […]

Editorial · Promoted content
Sun, Sep 13 at 7:19 PM

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Are there too many programmatic DOOH DSPs and SSPs?

There was a time when buying out-of-home advertising was relatively simple. You wanted a billboard, you found the media owner, checked availability, agreed a price, supplied the artwork and booked the campaign. Then digital out-of-home arrived. […]

Editorial
Sun, Sep 13 at 7:17 PM

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Attention shoppers: digital ad screens are about to be everywhere you look (Business Insider)

By  Dominick Reuter. Trips to the store used to offer a break from the digital screens that dominate modern life. Those days are winding down. […]

businessinsider.com
Sun, Sep 13 at 12:10 AM

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City of Johannesburg’s crackdown on illegal billboards affect WeBuyCars, Absa, Netflix, Coca-Cola, Fanta and Smirnoff (Newsday)

In 2020, the City of Johannesburg said that illegal advertising signs tarnished its reputation and violated the rules. At the time, the Johannesburg Property Company expressed concerns about the heightened level of illegality in the outdoor advertising space. […]

newsday.co.za
Sat, Sep 12 at 1:17 AM

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The second Sphere will be in Abu Dhabi and is scheduled for completion in 2029 (Invidis)

Construction of the AED6.4 billion (US$1.74 billion) Sphere in Abu Dhabi has moved from site preparation into active delivery. Alec Holdings CEO Barry Lewis told Gulf Business that groundwork and piling are underway, permit applications have been submitted and Atkins has joined the project as lead designer. […]

invidis.com
Sat, Sep 12 at 1:15 AM

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CFO says OUTFRONT will be more active in M&A (Billboard Insider)

Matt Siegel, CFO OUTFRONT: We have proactively improved our balance sheet. A few years ago, we had some leverage challenges. If you remember, we sold our Canadian business. […]

billboardinsider.com
Thu, Sep 10 at 2:22 PM

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National CineMedia’s deal for Captivate lands FTC approval (Trading View)

The FTC issued an early-termination notice on National CineMedia's planned acquisition of Captivate Holdings. The notice means the federal premerger waiting period for the acquisition has been ended before its normal deadline. […]

tradingview.com
Thu, Sep 10 at 2:16 PM

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Brand dollars, befriending rivals, and looming consolidation: how retailers are plotting the next phase of commerce media (Adweek)

By Lauren Johnson. Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out plans for their retail media networks. After years of building ad businesses, retailers are now looking to scale their ad ambitions, which requires bigger brand budgets from marketers and new ways for commerce media companies to work together. […]

adweek.com
Thu, Sep 10 at 2:11 PM

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The display giant you’ve never heard of: BOE (Invidis)

by Florian Rotberg. BOE powers millions of displays around the world, but has largely remained hidden behind other brands. That may be about to change, as the company used IFA 2026 to showcase its growing ambitions across digital signage, MicroLED, ePaper, AI and sustainable display solutions. […]

invidis.com
Thu, Sep 10 at 1:56 PM

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Playipp’s acquisition of NDS turns it into an international digital signage software provider (Invidis)

by Florian Rotberg. The combination of Playipp and PADS4 appears strategically compelling. Both companies operate through partner-only channels and share a strong software focus, yet their respective strengths are highly complementary. […]

invidis.com
Wed, Sep 9 at 5:06 PM

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Are your screens listening to your conversations? Trust in manufacturer is the new hardware specification (Invidis)

An opinion piece by Florian Rotberg: The latest connected TV research highlights a growing challenge for enterprises: not all screens are designed with trust and security in mind. As display networks become increasingly connected, cybersecurity, data privacy, and vendor trust are emerging as critical purchasing criteria alongside image quality and price. […]

invidis.com
Wed, Sep 9 at 4:56 PM

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A new digital signage software directory by DigiSignboard

30 entries. The same facts are recorded for each one, so two entries can be read against each other without translating between vendor vocabularies. […]

digisignboard.com
Wed, Sep 9 at 12:20 AM

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ZetaDisplay to deliver first retail media network for Austrian retail group SPAR

MALMÖ, ZETADISPLAY AB (PUBL):  ZetaDisplay will deliver the SPAR’s first retail media network. This follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. […]

ZetaDisplay · Promoted content
Wed, Sep 9 at 12:20 AM

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