The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
By Nurlan Urazbaev Editor-in-Chief Digitalsignagepulse.com. With over 6500 outdoor screens in operation, Amscreen calls itself “Europe’s largest, fastest growing Digital Outdoor Network.” Mike Hemmings, International Marketing Director at AMScreen Ltd, shared with me his insights into the reasons behind the network’s success and the future of DOOH advertising. […]
After starting off the new year with a look back at 2014, now it's high time to turn expectant eyes forward to the future, and see what 2015 holds in store. […]
Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. […]
There is no real surprise that the main theme to come out of the Consumer Electronics Show (CES) in Las Vegas this year is the internet of things (IoT). The term IoT is one which has been talked a lot about over the past 12 months and something which I touched on in a blog about where mobile is headed in 2015. What it means is ‘things’, or ‘everything’, becoming a computer. […]
Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives. […]
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts. […]
This year’s Integrated Systems Europe will again be the largest global digital signage show. In total 450 digital signage relevant exhibitors will be present at the RAI exhibition ground in February. ISE 2015 is counting more than 190 digital signage exclusive exhibitors in hall 8 alone. […]
BroadSign software powers the “King Channel” in over 50 Burger King locations across the Netherlands. Amsterdam, The Netherlands. January 12, 2015. […]
The decision over these signs could also affect other decisions down the road, especially when it comes to digital billboards, because, "In its report in the spring, the Planning Department recommended making the signs whose permits could not be found eligible for removal in exchange for digital billboard space. […]
Those beer bottles are virtual. The National Retail Federation Big Show extended to three days this year, running a shortened five-hour session on Sunday. That meant retailers and brands could get a look on a free day or get three full days in when two was not enough. […]
The last time I was at the big National Retail Federation trade show in New York, digital signage was something you saw here and there – in small solo booths or as one of the interesting services wedged into the mega booths of major tech companies. What struck me, wandering the aisles of NRF 2015 on Sunday, was how much that has changed. In-store digital is now a mainstream activity. […]
After complaining for years that Nielsen's (NYSE: NLSN ) ratings didn't accurately gauge its audience and value, Comcast (NASDAQ: CMCSA ) -owned CNBC finally decided to part ways with the ratings giant. Instead, CNBC will partner with Cogent Reports, The Wall Street Journal reports, to deliver ratings information to advertisers. […]
The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. […]
“Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving,” Morley told the Telegraph. […]
