MediaPost: GroupM Forecasts 13% Drop In U.S Ad Spending In 2020, OOH to drop 21%
Out-of-home advertising is expected to take a 21% hit this year. GroupM is now forecasting a 13% drop in U.S. ad expenditures for 2020 (excluding political) to about $208 billion, followed by a rebound of 4% in 2021 to $216.6 billion. […]
mediapost.com
Tue, Jun 16, 2020 at 7:34 PM
Tue, Jun 16, 2020 at 7:34 PM