Raw Feed & Search

Advertisers can now buy Primedia Outdoor’s ad inventory programmatically across Africa via Adform and Broadsign Reach platform (Media Update)

Primedia Outdoor owns over 15 000 advertising panels across South Africa, with a further 4 000+ panels across the rest of Africa, offering national and international outdoor exposure to its clients. Primedia Outdoor's Freeway Exchange and Urban Exchange inventory is available to Adform customers, enabling them to target over four million people who travel past the different locations every week. […]

mediaupdate.co.za
Sun, Aug 30, 2020 at 5:20 PM

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Hivestack gets its first Chief Marketing Officer; and other OOH personnel moves (OOHToday)

Ex-Prohaska Consulting Nikki Hawke is appointed as Chief Marketing Officer at Hivestack. Joe “Uncle Joe” Perri is starting as Eastern US Hardware Sales Manager for Formetco. […]

oohtoday.com
Fri, Aug 28, 2020 at 4:17 PM

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Manila Standard: DOOH PH deploys a 34,200-square-foot digital billboard tower in Manila

The biggest and tallest digital billboard screen on EDSA, a 34,200-square-foot tower, DOOH PH intends to help global and local brands sell their products and services. Further, the company intends to help the country’s sluggish economy amid the COVID-19 pandemic by helping SMEs reopen their businesses and sell local products. […]

manilastandard.net
Fri, Aug 28, 2020 at 12:10 AM

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The most common mistakes OOH advertisers make (75Media)

By Paul Inman. Not Knowing all of Your Options or Doing the Requisite Research. Ultimately, OOH media works best when it’s incorporated as part of an integrated campaign, thanks largely to its engaging nature and ability to assist conversions (especially through mobile channels). […]

75media.co.uk
Fri, Aug 28, 2020 at 12:08 AM

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US out-of-home advertising down 45% in Q2 2020 (Billboard Insider)

Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, OOH revenue is down 25.2 percent, and totals $3.34 billion. […]

billboardinsider.com
Thu, Aug 27, 2020 at 7:28 PM

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Clients of Havas Media in North America can now target OOH audiences using Talon’s planning and buying tools (Campaign)

While Havas Media itself is considered to be one of the world’s largest integrated media groups, it is working with outdoor specialist Talon to gain access to the company’s hyper-specialization, proprietary technology and global data platforms. For example, Talon’s Plexus database connects 20 Talon offices and subsequently can connect to outdoor inventory in some 75 markets around the world. […]

campaignlive.com
Thu, Aug 27, 2020 at 6:49 PM

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Clear Channel Outdoor integrates with programmatic omnichannel video platform Tremor Video (Billboard Insider)

By integrating Tremor Video’s capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands. […]

billboardinsider.com
Thu, Aug 27, 2020 at 6:30 PM

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16:9: Facial Authentication: Frictionless Transactions for Customers

Guest Post: Sanjay Manandhar, ISM Connect Sanjay Manandhar When maturity of browsers in the late 1990s was making websites more than digital posters, and getting us all into e-commerce, a constant refrain was that it was not advisable to put one’s credit card details online—fraudsters might start using your credit card. […]

sixteen-nine.net
Thu, Aug 27, 2020 at 1:04 PM

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Sex toys retailer Lovehoney uses Ocean Outdoor’s prize to run a “risqué” digital signage campaign across London (Essential Retail)

Lovehoney, which describes itself as a global sexual wellness brand, is running outdoor adverts in busy locations across the capital city after winning £250,000 of creative space in media company Ocean Outdoor’s Crucial Creative Competition. […]

essentialretail.com
Thu, Aug 27, 2020 at 1:02 PM

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Digital signage veteran Maarten Dollevoet promoted to Chief Revenue Officer at Broadsign

SVP of Global Sales Maarten Dollevoet has been promoted to Chief Revenue Officer at Broadsign. As CRO, Maarten will continue to oversee Broadsign sales activities around the world. He will also contribute his deep product and industry knowledge to our product strategy, helping ensure we meet the needs of clients both today and in the future. […]

broadsign.com
Thu, Aug 27, 2020 at 12:10 AM

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Husband and wife started this DOOH business in 2006, now they have 19 digital billboards in the Sioux Falls, South Dakota (Daktronics)

Back in 2006, Doug Muth and his wife decided to enter the out of home advertising industry. They skipped the static billboard and went straight for digital, starting the company Book Your Billboard. About five years ago, the couple added a partner, Zach Neugebauer. […]

blog.daktronics.com
Thu, Aug 27, 2020 at 12:10 AM

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Rick Robinson: Our OOH bubble has burst, and we must see this as a liberation (OAAA)

2020 isn’t something to survive, it’s here to teach us how to thrive going forward. What excites you about OOH right now? The pressure. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 11:23 PM

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16:9: Nancy Radermecher Of JohnRyan On How Retail Banking Is Digitally Transforming (Transcript of podcast)

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Ask a digital signage provider about its target markets, and a hell of a lot of them will list banks among them. But only a small handful of companies are solely focused on the financial services sector, and the best known and most enduring of those is JohnRyan. […]

sixteen-nine.net
Wed, Aug 26, 2020 at 11:22 PM

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COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here? (OAAA)

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No ads on TV or online before 9 p.m. for foods high in fat, salt, or sugar. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 11:20 PM

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Ubimo’s data shows that movement around out-of-home (OOH) media at convenience stores and gas stations has been increasing (Billboard Insider)

Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Car travel is seen as a safe travel option by many people. In a recent survey, 57% of respondents had plans to drive to their vacation destinations this summer. […]

billboardinsider.com
Wed, Aug 26, 2020 at 10:54 PM

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