Since inception in early 2020, Adkom has created the largest consolidated network of independently owned OOH inventory into a single, automated transactional experience for national agencies and media planners. […]
Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's car top advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan Gudai. […]
James Heller is CEO and co-founder of Wrapify. Buh-bye, vanity plays. Historically, marketers have perceived OOH as a hard-to-measure medium and more of a brand awareness play than a performance marketing tactic. […]
A home rental might actually be safer than a hotel, says Dr. Keith Armitage, a professor at the Case Western School of Medicine in Cleveland. "The ideal situation would be an Airbnb or a rental that had been empty for a couple of days," he said. […]
Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically NEW YORK, LONDON (September 1, 2020) – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday, September 15 from 2-5 pm London/9am-Noon New York. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Four Winds Interactive is one of the largest and most well-known pure play digital signage companies in the industry. But the Denver-based company went a little quiet about 18 months ago, when a venture capital company based in Austin, Texas took on a majority stake. […]
Since 2012, activist group Brandalism has been holding big companies to account with its own particular form of guerrilla activism, ‘subvertising’, as it looks to provoke a discussion on the legitimacy of outdoor advertising spaces. Here, it’s co-founder Peter Marcuse sits down with The Drum to discuss group tactics and whether Brandalism is really afraid of the big bad wolves. […]
A handful of New York City taxis are causing busy travelers to think twice before Ubering to catch their flight. Instead of “Vacant” signs, these cabs are using small digital displays to show the estimated travel time to both JFK and Newark airports. Part of a Delta Airlines campaign, this simple heads-up may be convincing some travelers to skip the ride-share and hop in a cab instead. […]
Citilites Amplified is a range of flexible out-of-home advertising media solutions. […]
Insider hears from readers that banks are tightening lending standards. This is important because many out of home companies use debt for acquisitions and to finance new sign construction and digital sign conversions. Data from the Federal Reserve July 2020 Senior Loan Officer Survey on Bank Lending shows that 70% of lenders are tightening credit standards. […]
An 8K experience is big, bold, and detailed: 8K (sometimes called Ultra HD 8K) is the step forward from 4K. In general, it is more: more pixels, more details, brighter color and a wider range of brightness (and dark) levels. There is a clear trend toward bigger and bigger TVs – a trend that plays well to 8K and its increased visual and auditory immersion. […]
It has been a few years since NEC Display bucked the big trend toward hard-wired System on Chip displays by instead focusing on smart displays that could be upgraded just by opening a trap door and swapping out the smarts. There has not been a mad rush to go down NEC’s path, as the platform focused on a snap-in module version of the Raspberry Pi, the UK-origin low-cost micro PC. […]
LG Named ‘Official 4K UHD Display’ of Republican and Democratic National Conventions LINCOLNSHIRE, Ill., September 1, 2020 – LG Electronics USA was selected as Official Technology Provider for the 2020 Democratic National Convention and 2020 Republican National Convention. LG also was named the “Official 4K UHD Display” of both of this year’s unconventional conventions. […]
Verizon Media’s programmatic demand-side-platform (DSP) is now directly integrated with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. […]
Those products included leading-edge, high-definition LED displays from Samsung’s indoor product line. One of the most critical locations was the check-in hall of Terminal 1, which sees a majority of the airport’s foot traffic. There, four 6-millimeter Iconics hang, elegantly suspended from the ceiling, as though they’re floating in thin air. […]
