Raw Feed & Search

Ubimo’s data shows that movement around out-of-home (OOH) media at convenience stores and gas stations has been increasing (Billboard Insider)

Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Car travel is seen as a safe travel option by many people. In a recent survey, 57% of respondents had plans to drive to their vacation destinations this summer. […]

billboardinsider.com
Wed, Aug 26, 2020 at 10:54 PM

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Ultraleap’s hand tracking technology is integrated into the Qualcomm Snapdragon XR2 5G platform for untethered AR and VR (Eenews Europe)

Ultraleap (Bristol, UK) has signed a multi-year deal with chip giant Qualcomm that will see its hand tracking technology in tn latest 5G extended reality (XR) reference platform. Ultraleap’s Gemini fifth generation hand tracking platform will be pre-integrated and optimised on the standalone, untethered Snapdragon XR2 5G reference design for augmented and virtual reality (AR and VR). […]

eenewseurope.com
Wed, Aug 26, 2020 at 10:44 PM

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The Telegraph: Bristol start-up building gesture-tracking tech signs deal with Qualcomm

Ultraleap could see a revenue boost of more than £10m from the new partnership. A Bristol technology start-up has signed a deal with American chip giant Qualcomm to integrate its hand tracking technology into Qualcomm’s newest chips.... […]

telegraph.co.uk
Wed, Aug 26, 2020 at 10:41 PM

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Why OOH and Cannabis Grow Together – 5 Insights Every Cannabis Marketer Should Know (OAAA)

There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 10:13 AM

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16:9: Primeview Debuts Giant 32:9 Ratio Turnkey LED Display

The New York-based LED display solutions company Primeview has announced a new line of indoor turn-key LED displays, including what the company says is  the world’s first 32×9 aspect ratio standard, 3840×1080 pixel resolution, bezel-free panel display. […]

sixteen-nine.net
Wed, Aug 26, 2020 at 7:55 AM

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Mumbai OOH scene is coming alive again (Exchange4Media)

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exchange4media.com
Wed, Aug 26, 2020 at 12:10 AM

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Foodpanda PH uses traffic and weather signals in contextual programmatic DOOH campaign

As traffic picks up in the Philippines, the mobile food delivery marketplace Foodpanda welcomes audiences with a contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers. The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media. […]

marketing-interactive.com
Wed, Aug 26, 2020 at 12:10 AM

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Reeves Shaw Media’s tips on how to sell out-of-home advertising (Billboard Insider)

TG Shaw, President of Reeves Shaw Media. Covid has been tough on everyone…we do a lot of national business and that was the first to go when all this hit in mid-march…So what we’ve been trying to do is be as flexible as possible…we’ve also pivoted and tried to go after more local sales because local sales are up in the market. We’re starting to see national come back. […]

billboardinsider.com
Wed, Aug 26, 2020 at 12:10 AM

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From the BBC to Clear Channel: meet The Drum Awards for Out of Home 2020 jury

Out of home (OOH) has had a tumultuous few months, as social distancing and isolation measures have had a long-lasting impact on the sector. However, new learnings are coming into place and brands are coming together to show the world that their OOH messaging is better than ever. […]

thedrum.com
Wed, Aug 26, 2020 at 12:08 AM

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E INK and TCL to start manufacturing 42-inch ePaper digital signs (Good E Reader)

By Michael Kozlowski. Under the Agreement, TCL will manufacture 42-inch ePaper TFT backplanes using an 8.5 generation production line. This will be the first time large-size ePaper backplanes have been manufactured in an 8.5 generation facility, and it will be the largest generation factory in the world to manufacture ePaper TFT backplanes. […]

goodereader.com
Tue, Aug 25, 2020 at 9:14 PM

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TechCrunch: Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business

Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well as by becoming the advertising partner for fleet operator Sally. […]

techcrunch.com
Tue, Aug 25, 2020 at 9:11 PM

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S[quadrat] GmbH Becomes NEC Display Solutions Europe GmbH – LED Solutions Center (Display Daily)

The merger of S Quadrat GmbH with NEC Display Solutions Europe GmbH has been registered in the commercial register. The merger leverages the harmonization and optimization of NEC’s Full-Service-Approach in all areas of Premium-Display-Technologies for large digital surfaces. […]

displaydaily.com
Tue, Aug 25, 2020 at 9:07 PM

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This analysis of omnichannel programmatic SSPs by Seeking Alpha may help shed light on programmatic DOOH market

By Griffin Boss. The programmatic advertising supply chain is currently facing a critical overhaul that will consolidate a larger portion of global advertising spend among top platforms. Magnite (MGNI) is the largest independent pure-play omnichannel supply-side platform and stands to grow revenue at a faster rate than the industry as a result of this windfall ad spend. […]

seekingalpha.com
Tue, Aug 25, 2020 at 9:00 PM

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Samsung Joins Forces With Quividi To Help Retailers Manage Social Distancing And Safety In Store

Collaboration brings together Samsung’s content management and display expertise with Quividi’s audience and campaign intelligence capabilities. Allows retailers to adopt a data-driven approach to digital signage by sharing store traffic data, mask detection and thermal scanning information in real-time. Next generation solution to help keep customers and store staff safe. […]

news.samsung.com
Tue, Aug 25, 2020 at 8:44 PM

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16:9: D3, Southpaw Live Merge Their LED Businesses

A pair of well-established direct view LED companies have merged, creating what they’re touting as a “powerful mix of the best minds in LED engineering,” developing a proprietary American product line. The merger is between Texas-based Southpaw Live and California-based D3 LED. […]

sixteen-nine.net
Tue, Aug 25, 2020 at 9:59 AM

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