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Taiwan-based CAYIN joins the list of companies that integrate digital signage with facial detection (Yahoo Finance)

CAYIN® Technology can now display personalized advertising content based on viewers' age, gender, and number of customers. With this integration solution, digital signage is no longer just an eye-catching advertising platform, it becomes a strategic touchpoint for advertisers and marketers to increase customer engagement and purchase intention applicable to various industries. […]

finance.yahoo.com
Mon, Sep 7, 2020 at 5:42 PM

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Five JCDecaux street furniture items displayed at Lille Métropole 2020 World Design Capital exhibition

The showcase is part of the “Design Designer(s)” exhibition, one of four major public showings taking place from 9 September until 15 November 2020. The European Metropolis of Lille (Métropole Européenne de Lille [MEL]) wins the 2020 World Design Capital award, following in the footsteps of Turin, Seoul, Helsinki, Cape Town, Taipei and Mexico City. […]

jcdecaux.com
Mon, Sep 7, 2020 at 12:08 AM

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Tech Spot: TCL made a paper-like color display that’s supposedly higher contrast than E-Ink

It's been almost a decade since a technology like the electrowetting display showed any promise of offering the same power-saving capabilities of E-Ink displays without any of the drawbacks. Chinese manufacturer TCL has made a new variant of LCD technology that could turn that dream into a reality, without completely re-inventing the wheel. […]

techspot.com
Sun, Sep 6, 2020 at 5:05 PM

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AdWorld: PML Group’s exec analyses trends in Ireland’s OOH advertising in the second half of 2020

Niamh Manning, marketing executive, PML Group. The next quarter will be a busy period for advertisers, retailers and consumers. With events such as Halloween, Black Friday and Christmas coming up, delayed sports seasons to be played and pent up demand still on-going, standing out from the crowd will be of high importance in the coming months. […]

adworld.ie
Sun, Sep 6, 2020 at 4:58 PM

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Geopath Reports Traffic Down 2% to 92% (Billboard Insider)

Average miles travelled daily across the US fell 2% week over week. Traffic was 92% of pre-covid levels. […]

billboardinsider.com
Sun, Sep 6, 2020 at 4:11 PM

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Reddit uses OOH in its first major advertising campaign (Campaign)

The OOH campaign will run in four markets, New York, Chicago, Houston and Los Angeles, which were chosen because they are strongholds for Reddit. Digital ads will also appear nationally on the platform itself. “The creative really leans in on our brilliantly absurd tone,” explained Roxy Young, VP of marketing at Reddit. […]

campaignlive.com
Sun, Sep 6, 2020 at 4:01 PM

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Recent OOH personnel changes (56 moves last week: OOHToday)

Cathy O’Connor appointed as Managing Director & CEO for oOh!media. Helen Kim is starting as VP, Client Services at Talon Outdoor. […]

oohtoday.com
Fri, Sep 4, 2020 at 8:38 AM

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SNA Displays Hires Digital Signage Veterans, Continues European Expansion (DSConnection)

STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. […]

digitalsignageconnection.com
Fri, Sep 4, 2020 at 8:37 AM

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16:9: BrightSign Launches $135 Dedicated Audio Player For Retail Merchandising

BrightSign has started marketing a new purple box, among many little purple media boxes, that plays out high quality audio but only costs $135. […]

sixteen-nine.net
Fri, Sep 4, 2020 at 12:10 AM

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Brandalism Take Over 100 UK Billboards (Street Art News)

Environmental activist groups from the ‘Brandalism’ network have installed over 100 parody car advert posters on billboards and bus stops in England and Wales. The guerilla artworks featuring brands such as Range Rover, Ford, Volkswagen, BMW, Citroen, Lamborghini and Vauxhall were installed without permission in Bristol, Birmingham, Cardiff, Leeds, London and Exeter. […]

streetartnews.net
Fri, Sep 4, 2020 at 12:08 AM

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AVIXA research indicates media, defence and digital signage are markets which will see the fastest growth in EMEA (AVInteractive)

Digital signage growth will be driven by an increased need for on-premise and out-of-home (OOH) communications, especially for security and new health protocols. The functionalities of digital signage merge with those of surveillance and security. This is applicable to both employee-facing and customer-facing situations. […]

avinteractive.com
Thu, Sep 3, 2020 at 5:44 PM

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Lamar VP: It’s imperative that we don’t lean our business on data (… because it can all be taken away) (Business Insider)

The Four A’s interviewed Ian Dallimore, Lamar’s VP of Digital Growth. […]

billboardinsider.com
Thu, Sep 3, 2020 at 5:29 PM

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Lamar Advertising will pay a cash dividend of $0.50/share on September 30, 2020 (Business Insider)

The dividend equates to a 2.96% yield on the stock down from the 4-6% dividend yield Lamar was paying prior to Covid. Lamar cut the dividend during Covid to conserve cash. Lamar’s dividend is running at 50% of pre-Covid levels but at least it’s paying one. […]

billboardinsider.com
Thu, Sep 3, 2020 at 5:25 PM

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16:9: Telelogos Gets Its Signage Management Software Curbing Smartphone Use In Rolling Vehicles

I’ve seen digital signage software and related technologies used in novel, unpredicted ways, but never really saw a use for it in boosting transport driver safety. […]

sixteen-nine.net
Thu, Sep 3, 2020 at 11:46 AM

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North America’s largest aggregate network of independent out-of-home inventory Adkom Gets Exclusive Sales Rights for Lyft Digital Car-Top Advertising Network (DSConnection)

Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet New York, NY (September 2, 2020) – Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies. […]

digitalsignageconnection.com
Thu, Sep 3, 2020 at 10:36 AM

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