Florent Hediard, global marketing manager at Navori Labs. Q. What are your customers looking for in digital signage during COVID-19? […]
Quan, Project X, Wilkins, Evergreen, Publicis, Starlite, Intersection, Citi, Global, Jimmy John's and Booyah. Stephanie Cannon is appointed Director of Client Partnerships at Wilkins Media. Randall Beard appointed as Chairman of the Board of Directors, Starite Media. […]
TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London. […]
How do you determine the right hardware to use based on initial conversations, before content needs are finalized? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “Standardization. Monitors are selected based on need, as are sign players. […]
Recognizing the traditional process of buying OOH is outdated, convoluted, and extremely manual, Algooh Media has set out to do something different to break down barriers and make effective, strategic OOH advertising and marketing campaigns easy. […]
Founded by Solomon Misghina, CEO, and Eamon Leonard, COO, veterans of the digital out of home and data science fields, the Hilite network has launched in Toronto, to be followed closely by launches in Vancouver and Montreal. […]
LG has started marketing its own microLED display across several key global markets, including the Americas, Europe, and Asia, under the brand name LG MAGNIT. […]
Jackson’s departure has prompted some speculation, with Peter Beck of German-language digital signage website invidis.de writing: “According to industry rumours, he should remain in a leading role in the ProAV /digital signage industry. At NEC Display Solutions and Sharp, who want to complete their merger in autumn, there are of course some personnel changes to be made. […]
Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe, including those in famous landmarks such as Times Square in New York, the United States and Milan Cathedral in Italy. […]
Nielsen has shut down its 12-year-old place-based video networks measurement service. The move comes as many place-based media venues have been challenged by shutdowns or sparse attendance due to the COVID-19 pandemic. “Nielsen regularly reviews our product portfolio to ensure we have the right mix of capabilities and services to address the needs of our clients today and in the future. […]
Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US Senate candidate Jaime Harrison recently posted billboards, joining other congressional campaigns across the country. […]
The Kansas City-area digital signage solutions firm Keywest Technology has started marketing a copper-infused antimicrobial film – called NanoShield – its makers claim will self-disinfect something like a touchscreen in less than 15 minutes. […]
Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH). Watch the video here. […]
By Miriam Buireu Parra, Business Director, Evolve OOH. With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for some time already. […]
Number one, programmatic should be looked at by the media owners as an extension of their (existing) business. I think for a very long time it was viewed as a competitive sales channel and as something which could be more of a risk. […]
