Clients of Havas Media in North America can now target OOH audiences using Talon’s planning and buying tools (Campaign)
While Havas Media itself is considered to be one of the world’s largest integrated media groups, it is working with outdoor specialist Talon to gain access to the company’s hyper-specialization, proprietary technology and global data platforms. For example, Talon’s Plexus database connects 20 Talon offices and subsequently can connect to outdoor inventory in some 75 markets around the world. […]
Thu, Aug 27, 2020 at 6:49 PM