By Melissa Fares, Sheila Dang NEW YORK/DALLAS (Reuters) - Walmart Inc plans to expand its advertising business, adding space for ads at its U.S. stores and sharing its vast trove of shopper data with brands, the world’s largest retailer said on Thursday, looking to challenge rival Amazon.com Inc as a media powerhouse. […]
30-second summary: In 2021, out of home will need to match changing behaviors and movements, innovate solutions that address new client needs, apply clarity to the abstract and use creativity to navigate uncertainly Consumer familiarity with AR will allow out of home to become shoppable, to educate and entertain and bring consumers into a brand universe OOH brand performance will continue to grow using a suite of technologies that drive online behaviors from offline stimulus Automation will facilitate even more agility and flexibility in digital OOH advertising Prototyping of new technologies will see OOH play an important role in the green revolution. […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. […]
Graphic: LCD TV Panel Prices January 2020 – June 2021 – Source: DSCC I’m hearing from some industry friends that LCD display panel prices are rising – which on the surface likely seems incongruous, given the economic slowdown and widespread indications that a lot of 2020 and 2021 display projects went on hold because of COVID-19. On the other hand, people are watching a lot more TV, and I saw a guy at Costco the other day with two big-ass LCD TVs on his trolley. […]
The UK CEO of WPP's specialist OOH agency reflects on how this year's lockdown has differed from March 2020, the wider impact of Publicis' split from Posterscope, and why the media industry needs to embrace neurodiversity Hi Ali - how are you feeling about 2021 so far? How has the January 2021 lockdown differed from that of March 2020 for out of home (OOH)? […]
By Geoffrey Bessin. How much evolution can one expect for the place-based digital content industry when no one is leaving their home! As it turns out, perhaps quite a bit. […]
Sujit Banerjee, former Director & CEO of the Publicis Media-owned OOH organization Ecosys OOH, has been appointed as Head-Demand India at Moving Walls. He will be taking up his new role on February 1, 2021. Banerjee had put down his papers from Ecosys OOH in October 2020, after serving the company since 2015. […]
by Katie Kochelek. A worldwide pandemic shifted industry conversation from experiential retail and strategic partnerships to more simplified objectives like keeping customers and employees safe, store shelves stocked, and open signs lit. Sadly, the year claimed many longstanding retailers and put countless more in precarious positions as they struggled to stay afloat. […]
Rich Archer, creative lead at Omnivex, discusses the Pantone color of 2021 and what trends we will see digital signage design this year. In order to have a good design, you need to be aware of what current design trends are and what customers resonate with the most, as well as what colors are in style. […]
This is not the most exciting use case I’ve seen for digital signage, but as noted endless times, useful and efficient is often more meaningful than Wow Factor jobs. In this case, it’s a horse auction company that uses DV LED screens, BrightSign boxes, and live data feeds to show the state of affairs on auction days. The set-up is at Tattersalls auction houses in the UK and Ireland. […]
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out of home and this is what he said. […]
Stumbled across this interesting retail application by the upstate New York digital signage CMS and solutions firm inLighten. It’s very reminiscent of the wave of social media visualizations from a few years ago that scraped Twitter, Facebook, Instagram and Pinterest feeds to put various posts on to a digital canvas, and give them a little movement. […]
Here’s an effective use of outdoor digital displays used as replacements for print posters – in this case at the National Theatre of Iceland, in Reykjavík. Last summer, according to a case study from screen supplier Peerless AV, the theatre’s technical team were tasked with finding an alternative to the old traditional static signage at the front ofthe 1950s-era art deco building. […]
This is the very latest public art piece developed for that big wrap-around Samsung LED display in a Seoul shopping district. The video, like previous ones, was created by the Seoul digital shop D’strict. Like the others, it’s amazing. […]
DOOH advertising network Grocery TV has expanded to more than 1,500 stores nationwide. With a 50% growth rate in the past seven months and an increasing number of retail and advertising partners, the company said that it expects to be in 3,600 stores by the end of 2021. […]
