Clickz: Posterscope’s Claire Kimber makes five predictions for OOH advertising in 2021
30-second summary: In 2021, out of home will need to match changing behaviors and movements, innovate solutions that address new client needs, apply clarity to the abstract and use creativity to navigate uncertainly Consumer familiarity with AR will allow out of home to become shoppable, to educate and entertain and bring consumers into a brand universe OOH brand performance will continue to grow using a suite of technologies that drive online behaviors from offline stimulus Automation will facilitate even more agility and flexibility in digital OOH advertising Prototyping of new technologies will see OOH play an important role in the green revolution. […]
Sun, Jan 31, 2021 at 7:50 PM