By Laura Slattery. After the pandemic upended its business in 2020, the Irish out-of-home advertising sector is cautiously eyeing a recovery this year and next as “some level of normality” returns to the economy and stay-at-home orders are lifted once more. […]
Guest Post: Thomas Fraser-Bacon, Allsee Technologies When a company adopts a servitization model, it’s shifting from a product-based business model to a services-based one. FRASER-BACON The term was first coined in the late 1980s to describe how manufacturers needed to offer more than just goods if they were to survive in spite of the manufacturing declines in western countries. […]
By Kathryn Hardison. For years, Reagan Outdoor Advertising has been leading an effort to allow digital billboards throughout the city of Austin — a move that city officials have said would alter the city's skyline and could endanger motorists. Digital billboards are currently allowed only on the premises of the business that's being advertised. […]
by Jordan Kirkland. The emboldened Reddit investors who drove up the price of GameStop stock last week are using billboards in Florida to recruit new members as they continue their war against stock market short-sellers on Wall Street. […]
Digital menus are relatively new to the Tampa Bay, FL stadium. In 2019, the team partnered with Ping HD, a full-service digital signage solutions and software company, to replace the previous static menu signage. Ping HD deployed 140 Samsung (SSP) smart signage displays around the stadium. […]
By Zachary Comeau. We don’t have to tell you that margins on hardware are becoming razor thin. These days, integrators rely on installation and service to pad their revenue as these margins disappear. […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed the importance of being relevant to customers. Today he discusses prospecting. […]
Some big brands are sitting out the Super Bowl this year. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? […]
Almost all of the emails I get from industry awards that involve shifting dates have to do with extending submission deadlines, but in the case of the global Digital Signage Awards, the date for handing out the prizes has been necessarily shifted because of COVID-19. […]
If you were somebody who bought or specified 3M interactive touch products, the familiar MicroTouch line of touch monitors sold for many years by that Minnesota tech giant has been re-launched via a separate company, TES America. […]
There have been a few acquisitions lately, like Screenscape being picked up by Spectrio, but there is also investor money for backing existing companies in growth mode. […]
This is a nice example of using flexible direct view LED modules to work with curves and make a relatively small video wall visually interesting. It is in the lobby of the Jakarta-based AV systems integrator V2 Indonesia, and is using the flexible product from Hong Kong-based Lighthouse. […]
Over the past 12 months, it’s safe to say there have been some unexpected trends in the digital signage industry. Manufacturers and distributors alike have had to adapt rapidly as products that didn’t even exist a year ago have become must-have solutions. […]
oOh!media has digitised three strategic large format assets across the country, boosting its presence in the Gold Coast, regional Victoria and Adelaide as part of its ongoing capital investment program. […]
By Rick Robinson. Our brains simply love the speed and efficiency of seeing and processing what’s in front of us. This hardwired condition becomes even more acute when we leave the safety of our home habitats and venture into the world. […]
