Programmatic DOOH’s pause/cancel feature attracts more buyers (Billboard Insider)
On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out of home and this is what he said. […]
Fri, Jan 29, 2021 at 7:19 PM