16:9: Iceland’s National Theatre Upgrades With Digital Promo Posters On Art Deco Facade

Here’s an effective use of outdoor digital displays used as replacements for print posters – in this case at the National Theatre of Iceland, in Reykjavík. Last summer, according to a case study from screen supplier Peerless AV, the theatre’s technical team were tasked with finding an alternative to the old traditional static signage at the front ofthe 1950s-era art deco building. […]