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Recap of the “DOOH CONNECTS China 2021“ event (DPAA)

Last Friday, January 15th within the “DOOH Connects: China conference”, DOOH industry experts from China and overseas shared their opinions, ideas, and experiences relating to the digital out-of-home advertising industry. The event has been hosted by DPAA (Digital Place-based Advertising Association) and Shanghai-based Eastidea company, a member of DPAA. […]

dpaaglobal.com
Thu, Jan 28, 2021 at 10:33 AM

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16:9: Giant Trapezoid LED Display Turns Guangzhou Development Into City Landmark

There’s a lost in translation element to this video about the use of multiple big LED displays at this commercial development in Guangzhou, China, but even though I’m not totally clear on what’s going on with the “cave” part of the project, it is inarguably impressive. […]

sixteen-nine.net
Thu, Jan 28, 2021 at 9:18 AM

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Brave New World: 2021 Look Ahead for OOH Advertising (OAAA)

By Glyn Williams,  President, Mahlmann Media. We made it through 2020. Perhaps barely but we crossed the threshold toward a New Year which always brings an air of optimism and refocus. […]

thoughtleadership.oaaa.org
Wed, Jan 27, 2021 at 11:54 PM

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WARC report: UK’s ad market is forecast to recover from pandemic faster than the US, China and the rest of Europe this year (NetImperative)

The vaccine rollout and greater certainty around Brexit are allowing an “overcorrection” despite continuing fragility. The UK’s Advertising Association/WARC Expenditure Report paints an optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. […]

netimperative.com
Wed, Jan 27, 2021 at 11:52 PM

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The Future of Advertising in US Airports According to Clear Channel (Billboard Insider)

By Morten Gotterup, Clear Channel Airports. The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. […]

billboardinsider.com
Wed, Jan 27, 2021 at 11:50 PM

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Rising Steel Prices Could Mean Higher Costs for OOH Industry (Billboard Insider)

You may pay more for your next billboard structure. Hot rolled steel prices have doubled over the past six months to a new high of $1,070 per ton, a level not seen since 2008. This chart from a January 18, 2021 Fabricator article says it all. […]

billboardinsider.com
Wed, Jan 27, 2021 at 11:47 PM

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The future of digital out-of-home advertising in Canada remains uncertain (eMarketer)

by Paul Briggs. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today. […]

emarketer.com
Wed, Jan 27, 2021 at 7:37 PM

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Link Media Outdoor acquires 368 billboard faces in Kansas to add to its existing 6000 billboards in 12 states (WFMJ)

Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ: BOMN) – www.bostonomaha.com. Link operates approximately 6,000 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska, Kansas and Nevada. Thomas Outdoor was founded in 1941 and operates 368 billboard faces in Manhattan and central Kansas. […]

wfmj.com
Wed, Jan 27, 2021 at 7:08 PM

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The tech behind different types of touch screens; pros and cons (Infinitus Outdoor)

There are several uniquely different types of Touch Screens. Each type has its advantages and disadvantages. The choice of the type depends on the context of use. […]

infinitus-outdoor.com
Wed, Jan 27, 2021 at 7:01 PM

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AdWeek: How DOOH network Captivate managed to survive the pandemic and develop new products

Marc Kidd, CEO of Captivate. Assuming revenues would drop, I needed to shift from managing an EBIDTA business to a cash business. I met with my management team and board to set expectations for what we needed to do to preserve the company for our investors and staff to thrive again. […]

adweek.com
Wed, Jan 27, 2021 at 6:28 PM

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How Daktronics, Vistar Media and Circle Graphics are making it through the pandemic (Billboard Insider)

Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson. The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their business. […]

billboardinsider.com
Wed, Jan 27, 2021 at 6:18 PM

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New DOOH operator Foris Outdoor switches on first 20 digital billboards in the UK, has ambitious plans to expand rapidly (Mediatel)

Foris Outdoor has switched on its first 20 digital out-of-home roadside screens for brands including the COI, Sainsburys, Virgin Atlantic, the BBC, White Rabbit Pizza Co and Lucky Saint, the alcohol-free beer. […]

mediatel.co.uk
Wed, Jan 27, 2021 at 6:03 PM

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Captivate and MiQ Bring Data-Driven Targeting to DOOH

DOOH Audience Planning Tool Combines Location and Consumer Data with Browsing Behaviour, Enhances Targeting and Measurement Capabilities. […]

dpaaglobal.com
Wed, Jan 27, 2021 at 12:00 PM

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16:9: Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the only taxi operator using EVs. […]

sixteen-nine.net
Wed, Jan 27, 2021 at 12:00 PM

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Attention Brands: How Out-of-Home Advertising Can Amplify the Effectiveness of Your Entire Media Mix (AdQuick)

A quick look at OOH advertising’s impact on other marketing channelsA lot of people talk about multichannel or omnichannel marketing these days but rarely do those conversations hone in on the impact that one channel can have single-handedly across a brand's entire marketing mix. […]

adquick.com
Wed, Jan 27, 2021 at 10:54 AM

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