Raw Feed & Search

Google brings programmatic to Digital out of Home advertising for the first time (Business Insider UK)

…board ads to bought programmatically — using Dou… · …Google has begun testing extending its DoubleClick… […]

uk.businessinsider.com
Fri, Oct 30, 2015 at 6:09 PM

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South Africa: Digital OOH poised to move into the programmatic realm (Bizcommunity)

…industry. The term programmatic media (also known… · …edia (also known as programmatic marketing or prog… · …mmatic marketing or programmatic advertising) enco… · …to the principle of programmatic media placement i… · …e main benefits for programmatic systems and proce… · …programmatic media buying, placement and optimisat… […]

bizcommunity.com
Wed, Oct 21, 2015 at 7:38 PM

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MediaPost: Kinetic Worldwide To Launch programmatic For OOH Media

…, plans to launch a programmatic offering for both… · …ficult to implement programmatic buying but Kineti… · …Kinetic Worldwide, an audience-based out-of-home m… […]

mediapost.com
Mon, Oct 19, 2015 at 10:22 PM

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Outdoor ad firm Kinetic trials programmatic offering, Asia launch slated for next year

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mumbrella.asia
Mon, Oct 19, 2015 at 8:45 PM

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South Africa: Continental Outdoor explains programmatic media (Media Update)

…al Outdoor explains programmatic media' The term … · …ic media' The term programmatic media (also known… · …edia (also known as programmatic marketing or prog… · …mmatic marketing or programmatic advertising) enco… · …to the principle of programmatic media placement i… · …e main benefits for programmatic systems and proce… · …programmatic media buying, placement and optimisat… […]

mediaupdate.co.za
Thu, Oct 15, 2015 at 11:01 PM

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programmatic creative for DOOH (Grand Visual)

…gated an element of programmatic which is particul… · …ctive to facilitate programmatic campaigns. As … · …e nature of this ‘programmatic creative’ discu… · …programmatic is an industry hot topic right now; f… […]

grandvisual.com
Thu, Oct 15, 2015 at 1:38 PM

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A creative approach to programmatic (Campaign)

…Say the word "programmatic" to a creative, and the… · …Say the word "programmatic" to a creative, and the… […]

campaignlive.co.uk
Thu, Oct 15, 2015 at 1:34 PM

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Advertising Week OMMA programmatic Panel: OOH: Automating The Next Frontier (Video, 32:26)

…d automated through programmatic systems. How addr… · …g video advertising programmatically, but for weav… · …Taxis, elevators, malls, treadmills, airplane seat… […]

ustream.tv
Tue, Oct 6, 2015 at 12:54 AM

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The Drum: Everything you need to know about: programmatic

…l ad spend will use programmatic technologies by 2… · …king at an entirely programmatic future. “In … · …on’t even talk ‘programmatic’ at all,” he … · …ything will be sold programmatically”.… · …With the rise of video and mobile ad spend the UK … […]

thedrum.com
Wed, Sep 30, 2015 at 7:38 PM

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AdAge: Inside the Hidden Costs of programmatic

Everyone Thought Automation Would Save Money, but Does It Really? By Alexandra Bruell. The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. […]

adage.com
Mon, Sep 14, 2015 at 11:57 PM

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MediaPost: Rubicon Brings programmatic To OOH With Bitposter Deal

…hing a platform for programmatic OOH buying and ha… · …will facilitate OOH programmatic buying. It is … · …o OOH inventory via programmatic. Live Nation, Tou… · …have dabbled in OOH programmatic trading. It is st… · …programmatic ad tech firm Rubicon Project on Thurs… […]

mediapost.com
Fri, Sep 4, 2015 at 1:02 AM

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MediaPost: programmatic Market Trends Show It’s The Data, Stupid

…rends reshaping the programmatic media-buying mark… · …Some of the biggest trends reshaping the programma… […]

mediapost.com
Wed, Aug 26, 2015 at 2:25 AM

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Decline of TV, programmatic mark advertising trends

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rapidtvnews.com
Mon, Aug 24, 2015 at 11:32 PM

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Media planners say digital place-based media is fueled by decline of TV, rise of mobile and programmatic

…ly growing focus on programmatic as key trends in … · …DPAA's survey reveals that 59% of planners expect … […]

Editorial
Thu, Aug 20, 2015 at 5:14 PM

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AdAge: programmatic Everywhere: Every Screen is an Opportunity

Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. […]

Tue, Jul 28, 2015 at 9:41 PM

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